Consumer Insights Lead

Salt Talent Search is looking for a Consumer Insights lead for a 6 months extendable contract role

What Will You Do:

• Has a depth of experience in developing strategic insights to inform content, product, marketing & brand decisions
• Has worked with and has the ability to interface and maintain work and relationships with different departments - Content, Marketing, Finance & Strategy, Monetization, Product - and managing different levels and types of interactions with these stakeholders.
• Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making that drive the business forward
• Has a strong voice in setting strategy and identifying new directions
• Has significant experience in designing research projects to proactively answer business critical questions
• A master of primary research (experience in secondary and foundational data/metics knowledge is also helpful)
• Is keen to roll up sleeves and be hands-on
• Is as confident in qualitative research techniques as in quantitative, and understands the different applications of each to select the right methodology for the right questions
• Great eyes for prioritization - knows when to pursue a research project and when to push back

What You Will Do:

• Significant consumer insights experience, ideally with a blend of agency and in-house roles Passion and familiarity with Indian content and entertainment is a strong plus
• Have worked in a fast paced environment, and as part of a globally distributed team
• Experience in both qualitative and quantitative types of research - comfortable with the both equally, and with deep collaboration with analytics and data science
• Be ready for an all-embracing thrill ride in a unique space where what we say really matters

Please reach out to [email protected] for more details. ( CEI No: R1763696 | Licence No: 07C3147 )