(Senior) Global Marketing Manager

Company Overview:

Prestige Biologics Co., Ltd is a biopharmaceutical CDEMO (Contract Development Engineering Manufacturing Organization) that provides complete solutions to the development and manufacturing requirements in drug discovery from early stage to product registration and commercialization.

Position Overview:

As our company is in the growing phase, we are seeking a dynamic and customer centric Senior Marketing Manager to support our business development activities. The ideal candidate will have experience in both inbound and outbound marketing activities, as well as a creative mindset to help us remain fresh and competitive in the biopharmaceutical industry. This role will collaborate with cross-functional teams, contribute to growing sales pipeline, and will hold key responsibilities as stated below.

Key Responsibilities:

• Market Research and Analysis

Conduct market research to identify industry market trends, customer needs and competitive landscape.

Develop intelligence reports for the CDMO market.

Provide valuable insights to drive business decisions.

• Develop and Execute Marketing Strategies

Collaborate with team members to execute marketing campaigns and leading brainstorming sessions for internal and external projects.

Drive marketing lead generation with the aim to grow sales pipeline.

Meet with customers to understand key trends/ pain points to develop marketing strategies.

Organize and participate in tradeshows to promote company’s offerings.

• Content Development

Develop contents for marketing collateral, digital assets, and promotional materials.

Effectively communicate the value proposition to target audiences.

Manage social media account and create contents for posting.

Conduct SEO, SEM for corporate websites to drive sales traffic.

• Stakeholder Collaboration

Support BD team in Go-to-Market strategy.

Work closely with executive leadership.

• Performance Metrics and Recommendations:

Monitor and analyze marketing performance metrics.

Track ROI and make data-driven recommendations for continuous improvement.

Qualifications

• Educational Qualifications:

Bachelor’s degree, in Life Sciences, Business Administration or relevant field.

• Professional Experience:

Minimum of 5-7 years of marketing experience, preferably in biologics or pharmaceutical industries.

Past working experience with biologics CDMO advantageous.

Proven track record of successfully developing and implementing global marketing strategies.

• Technical Skills:

Basic understanding of GMP regulations and compliance requirements.

Proficiency in data analysis and interpretation.

Familiarity with CRM tools (e.g. Salesforce, Hubspot, Dynamics 365 etc).

Familiarity with clinical databases (e.g. Global Data, Clarivate, Citeline etc).

• Interpersonal Skills

A good team player with collaborative spirit to work effectively with cross-functional teams.

Proactive nature to identify and resolve challenges encountered.

• Travel requirements

Global travel to support 1 – 2 major conferences annually.

Ad hoc basis depending on business requirements.