Marketing Director

The Marketing Director spearheads the strategic planning and execution of comprehensive global marketing initiatives, directly influencing the brand’s success across diverse markets. Reporting to the Chief Marketing Officer (CMO), the Marketing Director leads multidisciplinary teams across marketing, e-commerce strategy, copywriting, and social and community engagement, ensuring seamless integration and implementation of the brand’s vision across all markets and sales channels.

Key responsibilities involve driving significant revenue growth through cutting-edge marketing campaigns, innovative advertising strategies, and high-impact partnerships across online, offline and omnichannel. Additionally, the Marketing Director plays a pivotal role in elevating brand identity, expanding awareness, and reinforcing competitive positioning, aligning marketing efforts with overarching business goals and objectives.

REPONSIBILITIES

Strategic Planning & Leadership

• Develop and execute comprehensive marketing strategies to enhance brand awareness and competitive positioning in key markets
• Lead and oversee marketing initiatives across online and offline channels to drive sales, customer retention, and business growth
• Collaborate with senior management to align marketing strategies with business objectives, supporting overall revenue targets
• Monitor and analyze market trends, customer behavior, and competitor activities to identify opportunities for market expansion
• Report on marketing performance, ROI, and key metrics to senior management and stakeholders
• Mentor and lead a dynamic marketing team, fostering a collaborative and results-oriented culture

Marketing Strategy & Execution

• Direct the implementation of 360-marketing strategies across various channels, ensuring alignment with business goals and product launches
• Customize marketing approaches for different channels and markets using data-driven insights to maximize impact and relevance
• Manage the marketing calendar, coordinating campaigns and key events across all channels to ensure strategic timing and effectiveness
• Oversee cross-functional teams to execute marketing campaigns that resonate with diverse customer segments
• Manage the marketing budget, ensuring effective allocation and tracking performance to optimize ROI

Brand Management & Copywriting

• Develop and maintain a strong brand strategy that defines brand positioning and value proposition, fostering brand loyalty
• Ensure consistent brand identity, tone, and messaging across all channels in line with established brand guidelines
• Conduct market research and analyze customer insights to keep the brand relevant and differentiated
• Oversee copywriting efforts, ensuring all written content is engaging, on-brand, and tailored to target audiences
• Collaborate with internal teams to create compelling copy for marketing materials, including advertising, social media, website content, and product descriptions

Public Relations (PR)

• Execute comprehensive PR strategies to enhance brand image and manage the company’s reputation
• Build and maintain relationships with key media outlets, journalists, and influencers to secure positive coverage and placements
• Serve as the company’s spokesperson, ensuring consistent and positive messaging
• Manage press releases, media kits, and other PR materials to support product launches, events, and corporate announcements
• Monitor media coverage and public sentiment, providing insights and recommendations to senior management on PR initiatives
• Organize and oversee press events and product launches to generate buzz and media attention

Social & Community

• Set clear objectives for the Social & Community team to enhance brand visibility, engagement, and loyalty
• Develop strategies to build and nurture online communities, fostering customer engagement and generating user-generated content
• Optimize the customer journey, tailoring personalized experiences for different customer segments to boost engagement and conversion rates
• Guide the Social Media team in executing social media strategies aligned with business goals, such as lead generation and product promotion
• Implement and maintain a crisis management plan to address negative situations or controversies on social media
• Establish and enforce community guidelines to maintain a positive and respectful online environment

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
• Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role
• Experience in the fashion and/or retail industry is preferred
• Proven track record in driving revenue growth through online and offline marketing strategies
• Strong proficiency in marketing strategies and media relations to enhance brand image and manage reputation
• Experience in budget management and resource allocation to maximize marketing ROI
• Demonstrated ability to lead and manage a diverse team across various functions