Deputy Group Director – Brand Development

Job Summary: The Deputy Group Director – Brand Development will lead the strategic planning and execution of integrated marketing, brand positioning, and communications initiatives across the group’s global footprint. This role will drive the company’s marketing roadmap, leveraging market analytics, consumer insights, and strategic media partnerships. The ideal candidate needs to demonstrate a high level of commercial acumen, omnichannel marketing expertise, and a proven ability to amplify brand equity and optimize market penetration in multi-country environments.

Key Responsibilities:

I. Brand Development:

• Architect and execute robust brand strategies for the Group’s portfolio, ensuring consistent brand messaging and positioning across all touchpoints to strengthen brand equity
• Design and implement an integrated marketing communications plan aligned with the Group's strategic and financial objectives, leveraging cross-channel synergies
• Collaborate with local country heads to drive targeted marketing campaigns focused on demand generation, lead nurturing, and sales acceleration
• Formulate go-to-market strategies and oversee the successful launch of new products and services, enhancing market penetration
• Utilize advanced analytics, consumer behaviour insights, and marketing data to guide strategic and tactical decision-making
• Establish a streamlined marketing and communications framework to ensure synchronized, data-driven marketing activities across all entities

II. Marketing Strategy and Execution:

• Lead the development and execution of integrated marketing strategies, omnichannel communications, and PR activities that drive brand visibility and market positioning
• Manage the Group’s social media presence, leveraging platforms for brand storytelling, community engagement, and real-time customer interaction
• Identify and capitalize on new product and service opportunities to fuel revenue growth, drive operational efficiency, and elevate service delivery through business process optimization and re-engineering

III. Innovation

• Partner with C-suite executives to identify market opportunities and spearhead the development of innovative products and services that drive competitive advantage
• Align product and service development strategies with overarching corporate goals, ensuring a cohesive and market-responsive approach
• Lead market research, competitive analysis, and consumer segmentation studies to identify market trends, assess risks, and determine product-market fit
• Champion market leadership through disruptive innovations and cutting-edge marketing strategies that differentiate the brand

III. Leadership and Team Management:

• Lead direct reports and cross-functional teams, ensuring the delivery of marketing projects within scope, budget, and timelines
• Allocate resources effectively to balance ongoing initiatives with new projects, ensuring optimal impact and alignment with strategic priorities
• Build and maintain trust-based, collaborative relationships across all levels and entities

Qualifications & Key Competencies:

Basic degree in Marketing; an MBA is advantageous.

• Minimum of 10 years of marketing experience in a managerial position.
• Proven experience in business-to-consumer (B2C) marketing preferred.
• Experience working with or liaising with media houses in Singapore will be highly advantageous
• Highly driven, results-oriented, and focused on achieving marketing and business targets.
• Excellent communication, management, and interpersonal skills.
• Ability to build and maintain collaborative relationships across diverse teams.