Performance Marketing Specialist (Based in Singapore)
Salary undisclosed
Apply on
Original
Simplified
Performance Marketing Specialist
Location: Singapore
Responsibilities
- Responsible for setting up paid ad campaigns to generate leads for different client accounts across S.E.A. (SG, MY, VN, TH, ID, PH).
- Constantly monitor performance of campaigns and optimise where needed to achieve leads volume and CPL targets.
- Create creative assets and ad copies to test and learn and optimise accordingly.
- Evaluate and suggest improvements to UX/UI of landing pages to increase conversion.
- Ensure pixels are set up and campaigns are tracking accurately.
- Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation.
- Facilitate best practice sharing and develop SOPs to drive efficiencies across markets.
- Stay updated with industry trends, emerging platforms, and best practices in performance marketing.
Requirements
- Minimum 3 years’ experience in performance marketing, either with B2C brands or with agencies/consultancies.
- Experience with affluent segments such as private education, property and/or beauty.
- Proven track record in generating leads from Meta and Tiktok
- Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
- Meticulous and detail-oriented
- Proficient in written and spoken English
Similar Jobs