Digital Marketing Executive

Introduction

Overview

The Digital Marketing Executive, focusing on the APAC region, will play a crucial role in executing our digital marketing strategies across key markets including Singapore, Hong Kong, Mainland China, Japan, and Australia. This position is responsible for implementing region-specific digital marketing initiatives to enhance brand presence and drive market-specific campaigns.

Objective/Purpose of the Role

The primary objective of this role is to effectively adapt and apply our global digital marketing strategies to the unique cultural and market dynamics of the APAC region. This includes localising content, managing region-specific digital campaigns, and ensuring that all digital marketing activities resonate with the diverse audiences within these markets.

Accountabilities

Responsibilities of the Role

• Targeted Regional Campaign Execution:
• Implement and manage digital marketing campaigns specifically designed for key APAC markets, using tools like Baidu Analytics, Naver, Tencent Cloud
• Adapt global campaigns to regional preferences, leveraging local platforms and trends.
• In-Depth Market Analysis and Strategy Development:
• Conduct detailed market analysis to understand the unique digital landscape of each APAC country.
• Develop market-specific strategies utilising the appropriate regional platforms such as WeChat, KakaoTalk etc.
• Content Localization and Management:
• Oversee the localization of global marketing content, ensuring it is culturally and linguistically appropriate for each market.
• Manage a content calendar tailored to regional events, holidays, and cultural nuances.
• Performance Monitoring with Local Insights:
• Utilise Google Analytocs to monitor campaign performance.
• Analyse data to gain insights into local user behaviour and preferences, adjusting strategies accordingly.
• Collaboration with Local Partners and Teams:
• Work closely with local agencies or partners to enhance marketing efforts and ensure authenticity in communication.
• Foster strong relationships with local teams to ensure alignment with regional marketing goals.
• Social Media and Digital Channel Optimization:
• Manage and optimise regional social media accounts, using platforms popular in the APAC region like Sina Weibo and WeChat.
• Stay updated with the latest digital trends in APAC to effectively engage with local audiences.
  
  

Experience, Skills And Professional Attributes

Experience Required for the Role

• Relevant Digital Marketing Experience: At least 2-3 years of experience in digital marketing, specifically in a B2B environment, working with audiences in Japan or mainland China.
• Proven Track Record: Demonstrable success in executing digital campaigns that have led to measurable business growth, particularly in markets like mainland China and Japan.
• Regional Market Knowledge: Deep understanding of the digital landscape, customer behaviour, and marketing regulations in key APAC markets.
• Technical Tool Proficiency: Hands-on experience with B2B digital marketing tools widely used in APAC, such as Tencent Cloud and WeChat.
• Project Management: Experience in managing multiple digital marketing projects simultaneously, coordinating with various teams and stakeholders.
  
  

Skills Required for the Role

• Digital Marketing Skills: Advanced skills in SEO/SEM, content marketing, social media management, and email marketing specific to B2B audiences.
• Analytical Abilities: Strong analytical skills to interpret campaign data and derive insights for strategy refinement.
• Cultural Sensitivity: Ability to navigate and respect diverse cultural nuances within the APAC markets in digital marketing practices.
• Communication and Language Skills: Excellent communication skills, both written and verbal. Proficiency in English and at least one APAC regional language (Mandarin, Japanese, etc.) is essential.
• Adaptability and Innovation: Ability to quickly adapt to new trends and technologies in digital marketing. Innovative thinking to apply new approaches within the APAC context.
• Collaborative Approach: Strong collaboration skills to work effectively with both local and global teams.