Deputy Manager, Brand Experience & Marketing (2 year contract)

Overall Job Purpose:

As a member of the Brand Experience & Marketing team, you will play a key role in building and strengthening the Sentosa brand through a portfolio of marketing campaigns, and brand collaborations.

In this role, you will be responsible for identifying, developing, and maintaining strategic marketing partnerships with brands that align with our organisation’s values and goals. This role requires a blend of creativity, strategic thinking and relationship management skills to enhance brand presence and elevate the Sentosa brand through collaborative efforts.

You can also expect to lead and support marketing initiatives for Sentosa’s brand collaborations. This includes creative development and integrated planning, taking into account ATL platforms as well as on-island formats to drive visibility and conversion.

Leading and facilitating effective dialogue with internal stakeholders and external stakeholders is crucial, this will be a central aspect of your daily responsibilities to ensure success outcomes are achieved.

Job Duties & Responsibilities

• Strategic Partnership Development: Identify potential brand partners that align with SDC’s brand values and audiences. Develop and execute a strategic plan to establish and nurture short and long-term brand partnerships.
• Relationship Management: Build and maintain strong relationships with key stakeholders (internal and external). Act as primary contact for all brand partnership-related communications, including negotiating partnership agreements, ensuring mutual benefit and clear terms of collaborating on a marketing front.
• Campaign execution: Collaborate with internal stakeholders to integrate brand partnership into overall marketing strategies. Drive execution of joint marketing campaigns and manage both internal stakeholders and external agency partners to ensure alignment to brand guidelines as well as drive innovative partnership ideas and concepts. Organise and manage activations (if any) including experiential marketing initiatives involving brand partners and campaign.
• Budget Management: Develop and manage budget effectively. Ensure cost-effective execution of marketing partnership initiatives without compromising quality or impact.
• Measurement and Reporting: Drive Key Performance Indicators (KPIs) for marketing brand partnerships to measure success and efficacy. Provide regular reporting and updates to internal stakeholders on the status and performance of the marketing efforts.

Job Requirements

• Bachelor’s degree or equivalent in Marketing & Brand Management with at least 5 years of relevant experience in marketing related fields, preferably in the tourism or hospitality industry.
• Experience in implementing above-the-line marketing communications. Experience in running integrated marketing campaigns end-to-end is a plus.
• Ability to multi-task in a fast-paced environment, given the opportunistic nature of the tourism and hospitality industry.
• Strong interpersonal and communication skills, necessary for cultivating good and effective relationships with all stakeholders and partners.
• An analytical mind with the ability to appreciate macro and media marketing trends.
• A self-motivated team player with a positive and pro-active attitude with a passion for building and nurturing relationships.