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DTC Operations Manager - SEA

Salary undisclosed

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Job Overview

The SEA DTC (Direct-to-Consumer) Operations Manager will be responsible for managing the channel operations, member operations, and private domain operations for Chagee SEA's direct-to-consumer initiatives across Southeast Asia. This role involves optimizing operational processes, enhancing user engagement, and ensuring seamless integration between online and offline channels. The ideal candidate will drive operational excellence and support the strategic objectives of the user operations department.

Key Responsibilities

  • Channel Operations: Manage and optimize DTC channel operations, ensuring efficient and effective processes that enhance the customer journey across all touchpoints.
  • Member Operations: Oversee the management of membership programs, ensuring member engagement and satisfaction through targeted initiatives and programs.
  • Private Domain Operations: Manage private domain operations to create personalized user experiences, leveraging data to drive engagement and loyalty.
  • Process Optimization: Identify and implement process improvements to enhance operational efficiency and effectiveness.
  • Data Analysis: Utilize data analytics to monitor and analyze operational performance, user behavior, and engagement metrics, providing insights for continuous improvement.
  • Collaboration: Work closely with the SEA User Operations Director and cross-functional teams to ensure alignment with overall business objectives and strategies.
  • Customer Experience: Ensure a seamless and consistent customer experience across all DTC channels, addressing issues promptly and effectively.
  • Team Management: Lead and develop a high-performing operations team, fostering a culture of excellence and continuous improvement.
  • Compliance: Ensure compliance with all relevant regulations and standards across operations.

Preferred Skills

  • Strong knowledge of DTC operations, membership management, and private domain management.
  • Excellent analytical and problem-solving skills.
  • Proficiency in data analytics tools and software.
  • Outstanding communication and organizational skills.
  • High degree of accuracy and attention to detail.
  • Proven ability to manage multiple tasks and deadlines.
  • Experience in managing operations in a digital business environment.
  • Strong leadership abilities and experience in team management.