Digital Marketing Interview Questions

Before you face the interview sessions both with HR and the user, you have to know some potential questions that will be asked.

You can prepare your answer in advance, so if the interviewer asks you, you can answer it with confidence.

The question is, what questions that possibly be asked and how to answer them? Below you can find some potential questions alongside how to answer them.

These types of questions are asked to know more about the relatability of your experience and motivation with the position you applied for.

What experience do you have in digital marketing?

This question can come up with other forms like, “Please introduce yourself,” or, “Can you share with me about your working experience?”

The interviewer wants to know more about your journey with digital marketing, how you learned it, what projects you have handled, some tools that you use, and some projects you are proud of.

So, explain your answer by telling the story chronologically to give the interviewer a clear and detailed visualization of your experience.

Actually, the interviewer can learn about your experience from your resume. So, try to explain it not the same as what you are mentioning in the resume, but make it like you tell a story.

Storytelling style will make them easily to understand your complex experiences.

Start with your educational background, how you got your first full-time job/internship, the reason you chose digital marketing, the details on each experience and what learnings you got, some tools that you use in daily activities, and some proudest achievements you get.

Tell me about a project you've worked on, what you were proudest of, and what you would have done differently!

Through this question, the interviewer wants to know your experience, achievements, problem-solving, project management, adaptability, and how you reflect on yourself.

Answer it by choosing one of your achievements that is not just showcasing a high number, but also gives you other learnings in soft and hard skills, learnings, contributions, or maybe a project that leads to some turning point in digital marketing.

How to explain it?

1. Share a bit of context on the project: the background, the problem, and the objective
2. What is your role in this project and your scope?
3. How do you manage this project?
4. What is your contribution to the project?
5. What is the result?
6. What impact that you feel after the project? Do you get any promotions or good performance reviews?
7. What learnings do you get from this project?

How do you stay current on industry trends and changes?

This question's goal is to find out how you adapt to the changes, growth mindset, be proactive, and how you get the information.

Share your answer by explaining to them how you find the information, how often you look for the trends, and how you apply the trends and changes to your work.

For example, due to the high load of work, you don’t have any dedicated time to look for updates, but at the same time, you want to keep yourself relevant to the industry. To tackle this problem, you subscribe to some daily or weekly digital marketing newsletters because you open your email every day. Or you follow some social media accounts that discuss digital marketing.

Then from the information you get, you think through the relevancy of your daily job. If it is relevant, you pitch it first to the manager and the team, then apply it.

What is the biggest challenge facing digital marketers today?

The interviewer wants to know how far you understand the digital marketing industry, your analytical thinking, and problem-solving skills.

Just answer it with your preference challenge that you think the other digital marketers also face. Explain it comprehensively by stating the reason why it is the biggest challenge and the example of it. If you already know the solution, you can share it.

What are your favorite digital marketing tools and platforms?

This question comes up to know more about your knowledge in using the tools and platforms, how far you can use the tool, and how you can align with the team’s current tools and platforms.

Share with them one to two tools that you usually use, their ability to help you do your digital marketing activity stuff, and what makes them your favorite ones.

If you already have experience in using other tools with the same goal, you can compare them and share the reason why you chose them.

For example, you like using Ahrefs instead of SEMRush. Share with them the reasons and the strength of Ahrefs compared with SEMRush.

Why did you choose digital marketing?

Everyone has a goal in their life, so as a digital marketer. This question is often asked to know your background story and life goal, especially in working as a digital marketer.

The interviewer wants to know your ambition, motivation, and dedication to digital marketing that will affect on your work ethic and style.

Share with them your reason why choosing digital marketing, your goals or dreams, and what you expect in this area.

Furthermore, the interviewer also wants to know your skill deeper in digital marketing. So, what type of questions that will come up?

How do you think a company can benefit from digital marketing vs traditional marketing?

This question is to test your skill in analyzing the strategies between digital and traditional marketing and how your role can give a positive impact to the company.

You can share with them your answer by considering these elements:

• The range and targeting
• Budget
• Data reporting
• Interactivity and Engagement
• Flexibility
• Creativity

At the end of explaining the benefit, you can close your answer by saying that digital and traditional complete each other to give a great experience for the users.

What would you do to improve conversion rates?

This type of question is to know more about how you solve the problems. Share your answer by stating your idea to improve the conversion rates and give some examples based on your experience.

Explain an effective sales funnel you built!

Again, this type of question wants to know about your strategic thinking skills in digital marketing. Share your thoughts by giving an example if you have that kind of experience. If not, you can share based on your knowledge.

Some points that you can share with the interview:

• The goal of the sales funnel. Is it for acquiring new members, conversions, or any other goals?
• Explain your funnel based on the marketing funnel theory, which includes awareness, interest, consideration, conversion, and retention.
• What kind of tools you will use to create the funnel?
• Monitor the funnel performance and make improvements periodically.

What social media platforms do you think would be best for our brand?

Even though you don’t apply for social media positions, this question might be asked to know how far you understand the company or brand position in the market and the target audience.

The first thing to do is to learn about the products, the target market, and the current social media accounts they have. Then, learn about each social media platform's work.

Dig dive into the reactions or comments on their social media. From knowing this information, you can define what social media platforms are suitable for the company.

Explain it with a logical and reasonable answer. Connect the dots of the information you get. Don’t forget also to search for references on the internet.

The interviewer also wants to know more about how far you understand digital marketing's technical side.

What would you improve on our website?

As a digital marketer, you have to spot some elements that you can criticize or improve if you are accepted to fill the position.

On the interviewer's side, they want to know your digital marketing skills and your interest in the company products.

Answer the question by sharing your findings and explain these elements:

• Why does this area have to be improved? What is the problem?
• How did you fix it? Explain your plan and the reason why you choose the strategy.
• Do you need any collaboration with other teams? If yes, explain which teams are needed for these improvements.
• How much time do you need for the improvements?

Explain how search engine works!

Knowing how the search engine works is crucial for every role in digital marketing because it impacts other channels, too.

This question is usually asked for SEO, SEM, or Content Marketing position. But it might be asked in other positions, too.

Share your knowledge of how the search engine works. Give examples to help the interviewer understand more easily.

How do Google Ads, Meta Ads, etc. work?

This question is similar to the question above, but the difference is in the object. The answering techniques are also the same. Share the theory first, the differences of ads in each platform, and then the example on a day-to-day basis.

It would be good if you could also explain some factors that make the ad campaigns successful to show them that you not only know the process but also know how to make a campaign successful.

How does social media algorithm work?

Every social media platform has various algorithms. Answer the question with a focus only on the company’s social media to keep your response from going off-topic.

You can start by explaining systematically the style of social media, how often the algorithm changes, what changes usually happen based on your experience, and how you adjust the current social media plan if the algorithm changes.

Usually, advanced questions allow the interviewer to know your thinking process and your knowledge of digital marketing. At the same time, you can use this chance to showcase your experience and expertise to make them feel you are the right candidate.

What kind of approach do you take when developing a digital marketing strategy?

Share your answer with the process of creating the digital marketing itself. Start with knowing the problem first, look for the relatable data, synthesize it, and then find the solution as the strategy itself.

After that, break down the plan, including the timeline, some trade-offs, potential external teams to collaborate, etc.

Answer it systematically and don’t forget to share it with an example based on your past experiences.

What strategies for attracting new business would you apply in order to gain new accounts?

This type of question simply asks how you can attract new customers. The interviewer wants to see your creativity, market understanding, experience, and thinking process.

You can ask back to the interviewer what type of new business they expect to help you narrow down your answer.

After getting the answer, you can share your strategy based on the business focus, target market, your understanding of social media platforms, digital ads, etc. Explain also how is the habits of new customers when it comes to learning the new product.

How would you increase the adoption of a new product or feature? How would you measure success?

Similar to the question above, the interviewer wants to dig deeper into your skill in planning and knowledge but in different forms of questions.

Talking about adoption or conversion, you need a comprehensive plan. First, find out the product problem, the current situation and strategy, some data, and compile them to know what solution can be used to increase the adoption.

About success rate, it depends on each company-wide goal and the current bare minimum guideline of the digital marketing team in the company. It is simply if above the target number, it can be called success. On the other hand, success is not only above the target number, but also additional learnings that you and your team get, insights that you get during the execution, etc.

How do you pick effective digital marketing KPIs, and how do you track them?

Answer this question by sharing based on your experience with your current KPI. Explain how you track them periodically.

If you have any idea to improve how you track the performance, share it also in the answer.

By answering this question, the interviewer will know how you measure success and data analytical skills.

As a recap, all questions can be answered with STAR techniques. You share the situation/problem first, explain the task, how you do the strategy, and share the result.

Don’t forget to corporate your answer with your past experience to give the interviewer context where you already know how to solve the question on daily activity.