Product Marketing Manager

We are seeking a driven and strategic Product Marketing Manager to join our team. In this role, you will play a key part in shaping the success of our product portfolio by managing go-to-market strategies, product lifecycle activities, and cross-functional coordination. You will work closely with Sales, Marketing, Supply Chain, and Pricing teams to increase product adoption, market share, and profitability.

Product lifecycle Management Responsibility:

• Product-based Campaigns
  • Develop and launch product campaigns
  • Align with cross-functional team (e.g., Product Supply, Pricing) to ensure smooth launch of product campaigns
  • Take ownership to ensure implementation (e.g., Product Benefits Training for Sales, etc.) and monitoring of launch plans, including activities for Sales, Marketing, Product Supply, etc.
• Product Care and phase-out
  • Implement product portfolio management capabilities to drive processes such as re-launch, re-positioning, phase-in/phase out, data management, etc. in consultation with RPM team.
• Product idea to realization
  • Institute a systematic process to collect and evaluate product requirements and feedback from the market
  • Support definition of product priorities based on Festo values, Festo positioning, and market needs with various stakeholders (Industry Segment and Cluster teams)
  • As necessary, work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycle
• Product Steering
  • Working with the BDM to take the monitoring of sales performance and translate gaps into sales actions
  • Working with the BDM on sales incentives and key focusses to drive sales.
  • Develops local target applications with Application Engineer.
  • Defines local demands on Processes and Tools requirements

Lead the cluster product marketing team

• Setting Goals and Objectives: Defining clear goals and objectives for the team and aligning them with Sales Cluster and Global goals.
• Leading and Directing: Providing guidance, direction, and support to the team.
• Building Relationships: Fostering strong relationships with team members and stakeholders.
• Managing Performance: Evaluating team performance, providing feedback, and coaching team members.
• Developing Talent: Identifying and developing the skills and potential of team members

Collaborate with relevant cluster and country functions in achieving the right product mix.

• Establish the right pricing corridor for new product launch along cluster pricing team
• Team up with cluster digital marketing and offline marketing team to promote the focussed products
• Support supply chain team in demand planning based on the demand from market
• Support the technical sales and application team in developing the training material for sales

Job Requirements:

• Bachelor's degree in Engineering, Business, Marketing or related field (Master’s is a plus)

• Minimum 5 years’ experience in product or technical marketing, preferably in industrial/automation sectors

• Strong understanding of product lifecycle management and campaign execution

• Analytical with ability to interpret sales and market data

• Excellent communication and stakeholder management skills

• Proficient in MS Office; experience with CRM and marketing tools is an advantage