Marketing Manager
$ 3,500 - $ 7,200 / month
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Key Responsibilities:
1. Strategic Marketing Leadership
- Lead and oversee the provision of market intelligence on products and trends to advise management, Category and drive strategic initiatives and roll-out to Sales team
- Collaborate with Category and Sales team to identify and capitalize on emerging market trends and innovative concepts.
- Establish and maintain strong communication channels with regional and local sales/marketing networks to monitor and act on product trends effectively.
- Spearhead the development and upkeep of marketing database systems to track market trends, product information, and competitive insights.
2. Advanced Market Research and Analysis
- Drive market research initiatives, including engagement with external research services, to collect, analyze, and interpret data on current and emerging food trends.
- Advice Category, Sales and R&D team with insights into market trends, new concepts, and flavor applications to enhance product offerings.
- Conduct in-depth competitor analysis focusing on product concepts, applications, and design strategies to inform competitive positioning.
- Deliver comprehensive evaluations and actionable recommendations to support product development, flavor creation, and market strategies.
3. Marketing Presentations and Communications
- Develop compelling market presentations tailored to customer and sales team requests, showcasing innovative concepts and market insights.
- Act as a key presenter and strategic advisor in customer interactions and cross-functional team discussions.
4. Additional Responsibilities
- Undertake other relevant tasks assigned to support organizational goals and marketing effectiveness.
Requirements
- Bachelor’s degree in Marketing, Food Science, or a related field.
- Minimum of 3-7 years of experience in a similar role, preferably in the food or flavor industry.
- Strong communication, presentation, and interpersonal skills
- Expertise in marketing research practices and principles.
- Proven strategic thinking and analytical abilities to translate data into actionable strategies.
- Demonstrated ability to lead cross-functional teams and drive projects to completion.
Key Responsibilities:
1. Strategic Marketing Leadership
- Lead and oversee the provision of market intelligence on products and trends to advise management, Category and drive strategic initiatives and roll-out to Sales team
- Collaborate with Category and Sales team to identify and capitalize on emerging market trends and innovative concepts.
- Establish and maintain strong communication channels with regional and local sales/marketing networks to monitor and act on product trends effectively.
- Spearhead the development and upkeep of marketing database systems to track market trends, product information, and competitive insights.
2. Advanced Market Research and Analysis
- Drive market research initiatives, including engagement with external research services, to collect, analyze, and interpret data on current and emerging food trends.
- Advice Category, Sales and R&D team with insights into market trends, new concepts, and flavor applications to enhance product offerings.
- Conduct in-depth competitor analysis focusing on product concepts, applications, and design strategies to inform competitive positioning.
- Deliver comprehensive evaluations and actionable recommendations to support product development, flavor creation, and market strategies.
3. Marketing Presentations and Communications
- Develop compelling market presentations tailored to customer and sales team requests, showcasing innovative concepts and market insights.
- Act as a key presenter and strategic advisor in customer interactions and cross-functional team discussions.
4. Additional Responsibilities
- Undertake other relevant tasks assigned to support organizational goals and marketing effectiveness.
Requirements
- Bachelor’s degree in Marketing, Food Science, or a related field.
- Minimum of 3-7 years of experience in a similar role, preferably in the food or flavor industry.
- Strong communication, presentation, and interpersonal skills
- Expertise in marketing research practices and principles.
- Proven strategic thinking and analytical abilities to translate data into actionable strategies.
- Demonstrated ability to lead cross-functional teams and drive projects to completion.