eCommerce Manager

Additional Information

Job Number25070090

Job CategorySales & Marketing

LocationCourtyard Singapore Novena, 99 Irrawaddy Road, Novena, Singapore, Singapore, Singapore, 329568VIEW ON MAP

ScheduleFull Time

Located Remotely?N

Position Type Management

Job Summary

The eCommerce Manager/Digital sits at the intersection between Marriott International’s eCommerce, Marketing, and Global Distribution strategies. This role helps the Hotel effectively pull through the Sales, Marketing, and Customer engagement activities that drive awareness, bookings and profitability. This role will also manage overall activation of their property strategies in owned, social and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The eCommerce Manager/Digital serves as a thought leader to their hotel’s Marketing, Sales, and Revenue Management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Marriott Digital Services (MDS) team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role must engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

• Executes appropriate on-strategy eCommerce priorities and tactics.
• Coordinates with the Director of Sales and Marketing to validate and track ecommerce goals for the hotels.
• Reviews hotels progress against established goals, provides reporting and analysis, and troubleshoots performance issues.
• Manages budgets for Digital Marketing and eCommerce activities.
• Follows and tracks progress on quarterly game plans for hotels by identifying key focus for the coming months.
• Collaborates closely with Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
• Work in-tandem with Marriott Digital Services account Manage to manage all content, Paid Media, SEO and reporting on hotel websites and ensure success in destination digital campaigns.
  
  

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Works with regional Digital and eCommerce team to optimize Paid Search performance.
• Manages the execution of PLUS paid media strategy and investments for participating hotel(s).
• Executes online marketing activities (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
  
  

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations and takes corrective action where necessary.
• Serves as the EPIC administrator for the hotel(s).
• Developes hotel website modules for Spa, Food & Beverage, water activities and weddings if required.
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, SEO program updates, and similar corporate e-services).
• Uses B2B e-tools to grow online bookings for Group and incentive business for the hotels (if relevant for Maldives destination)
• Identifies and implements efforts to drive online awareness for hotel F&B positioning and differentiation between the hotels.
  
  

OTAs and Meta Search Channel Optimization

• Verifies that the hotel is participating in relevant, approved echannels.
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with partners to make appropriate corrections.
• Leads partnership with MDS and Area teams to define and execute the hotel OTA merchandising plan(s).
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
• Manages marketing budget for OTAs includind Travelads, Agoda Sponsored listing, CTRIP cast ads and other approved products.
• Builds strong domestic relationships with the top 2-3 OTA partners.
• Collaborates with hotel and cluster Revenue Leaders to review hotel performance on eChannels.
  
  

Marketing and Communication Partnership

• Assists in the development and execution of the hotel’s marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
• Develops the offer landing page on Marriott.com for offers and promotions.
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Creates additional modules/content/sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
• Assists with paid social media advertising campaigns, including setup, targeting and tracking.
• Develops offer and promotion content to aide selling through organic and paid social activities.
• Utilizes hotel marketing content to run Area led METT, and DMM Bonvoy member email marketing campaigns
• Manages setup, tracking and email sending of local email database newsletters
  
  

eCommerce Communication and Training

• Trains and educates other hotel-level associates on how to enhance the hotel eCommerce and digital marketing strategy.
• Delivers internal eCommerce training to other associates and departments within the hotels and Cluster office for better cross-departmental activation.
• Serves as cluster-level point-person for Marriott’s eCommerce strategy.
• Participates in regularly-scheduled area eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
• Delivers a monthly report for hotels Management Team.
• Stay up-to-date on and communicate industry and competitive trends, with a focus on the online travel landscape.
  
  

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  
  

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
  
  

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
  
  

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
  
  

JOB SPECIFICATION

Education and Experience

Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
  
  

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 3 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
  
  

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Courtyard, we’re passionate about better serving the needs of travelers everywhere. It’s what inspired us to create the first hotel designed specifically for business travelers, and it’s why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We’re looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve – all while having fun.

In joining Courtyard, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Additional Information

Job Number25070090

Job CategorySales & Marketing

LocationCourtyard Singapore Novena, 99 Irrawaddy Road, Novena, Singapore, Singapore, Singapore, 329568VIEW ON MAP

ScheduleFull Time

Located Remotely?N

Position Type Management

Job Summary

The eCommerce Manager/Digital sits at the intersection between Marriott International’s eCommerce, Marketing, and Global Distribution strategies. This role helps the Hotel effectively pull through the Sales, Marketing, and Customer engagement activities that drive awareness, bookings and profitability. This role will also manage overall activation of their property strategies in owned, social and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The eCommerce Manager/Digital serves as a thought leader to their hotel’s Marketing, Sales, and Revenue Management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Marriott Digital Services (MDS) team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role must engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

• Executes appropriate on-strategy eCommerce priorities and tactics.
• Coordinates with the Director of Sales and Marketing to validate and track ecommerce goals for the hotels.
• Reviews hotels progress against established goals, provides reporting and analysis, and troubleshoots performance issues.
• Manages budgets for Digital Marketing and eCommerce activities.
• Follows and tracks progress on quarterly game plans for hotels by identifying key focus for the coming months.
• Collaborates closely with Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
• Work in-tandem with Marriott Digital Services account Manage to manage all content, Paid Media, SEO and reporting on hotel websites and ensure success in destination digital campaigns.
  
  

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Works with regional Digital and eCommerce team to optimize Paid Search performance.
• Manages the execution of PLUS paid media strategy and investments for participating hotel(s).
• Executes online marketing activities (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
  
  

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations and takes corrective action where necessary.
• Serves as the EPIC administrator for the hotel(s).
• Developes hotel website modules for Spa, Food & Beverage, water activities and weddings if required.
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, SEO program updates, and similar corporate e-services).
• Uses B2B e-tools to grow online bookings for Group and incentive business for the hotels (if relevant for Maldives destination)
• Identifies and implements efforts to drive online awareness for hotel F&B positioning and differentiation between the hotels.
  
  

OTAs and Meta Search Channel Optimization

• Verifies that the hotel is participating in relevant, approved echannels.
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with partners to make appropriate corrections.
• Leads partnership with MDS and Area teams to define and execute the hotel OTA merchandising plan(s).
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
• Manages marketing budget for OTAs includind Travelads, Agoda Sponsored listing, CTRIP cast ads and other approved products.
• Builds strong domestic relationships with the top 2-3 OTA partners.
• Collaborates with hotel and cluster Revenue Leaders to review hotel performance on eChannels.
  
  

Marketing and Communication Partnership

• Assists in the development and execution of the hotel’s marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
• Develops the offer landing page on Marriott.com for offers and promotions.
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Creates additional modules/content/sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
• Assists with paid social media advertising campaigns, including setup, targeting and tracking.
• Develops offer and promotion content to aide selling through organic and paid social activities.
• Utilizes hotel marketing content to run Area led METT, and DMM Bonvoy member email marketing campaigns
• Manages setup, tracking and email sending of local email database newsletters
  
  

eCommerce Communication and Training

• Trains and educates other hotel-level associates on how to enhance the hotel eCommerce and digital marketing strategy.
• Delivers internal eCommerce training to other associates and departments within the hotels and Cluster office for better cross-departmental activation.
• Serves as cluster-level point-person for Marriott’s eCommerce strategy.
• Participates in regularly-scheduled area eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
• Delivers a monthly report for hotels Management Team.
• Stay up-to-date on and communicate industry and competitive trends, with a focus on the online travel landscape.
  
  

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  
  

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
  
  

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
  
  

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
  
  

JOB SPECIFICATION

Education and Experience

Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
  
  

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 3 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
  
  

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Courtyard, we’re passionate about better serving the needs of travelers everywhere. It’s what inspired us to create the first hotel designed specifically for business travelers, and it’s why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We’re looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve – all while having fun.

In joining Courtyard, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.