Marketing Strategy Manager (Marketing Campaigns)

• Global Brand in Maritime
• Great Company Culture
• Career Progression

Our client is a major player in the Maritime industry, looking to expand their creative design team with an addition of a Marketing Strategy Manager.

Key Responsibilities:

• Managing marketing campaigns content development requests by identifying the goals and developing tailored strategies to support their objectives.
• Creating and maintaining a detailed campaign calendar, implementing and supporting project teams to ensure campaigns are executed effectively
• Tracking the progress to ensure campaigns are completed within the agreed timeline.
• Setting performance expectations for each campaign.
• Measuring actual outcomes, identifying any gaps or shortfalls, and adjusting strategies accordingly to enhance effectiveness and ROI.
• Recognizing the needs of business owners and customers and giving ideas of efficient campaign deliverables.
• Discussing and directing design teams to deliver deliverables, wording and writing structure tailored to the specific needs of each project and brand guideline.
• Completing marketing campaign contents by giving copywriting and sanity check to make them compelling and persuasive, tailored to various marketing channels, with choice of words, tone and message clarity to drive engagement effectively along with brand guideline

Job Requirements:

• Possesses a Degree in Marketing, Design, Business Administration, or any related field
• Minimum of 5 years of experience in marketing campaigns, preferably within the shipping industry and digital contexts, with at least 2 years in copywriting
• Proven experience in planning and executing full-cycle marketing campaigns, with a strong understanding of market trends, audience segmentation, and strategy development for digital products
• Demonstrated ability to conceptualize and direct the creation of campaign materials for external audiences. Hands-on design skills will be an advantage.
• Strong analysis and strategy planning skills with the ability to assess current vs. ideal project states and formulating strategic plans to bridge the gap
• Ability to craft compelling content and articulate marketing and change management goals to influence stakeholders and users

How to Apply:

Simply submit your application with your updated Resume in MS Word Format to Shahul Abdullah (EA Personnel Reg. No.: R1657531) (EOG) by clicking the ‘Apply link’ / or call your friendly Consultant, at 6590 9947 or 9697 9685 for a confidential discussion.

Please indicate the below information in your resume:

• Current & Expected Salary
• Reason(s) for leaving
• Notice Period / Availability to commence work

YOUR SUCCESS IS OUR ACHIEVEMENT!

Notice:

We would like to inform that only short-listed candidates will be notified. All applications will be treated with the strictest confidence. By submitting any application or resume to us, you will be deemed to have read & agreed to the terms of our Privacy Policy, and consented to us collecting, using, retaining and disclosing your personal information to prospective employers for their consideration, and for our marketing EDMs which you may opt out by unsubscribing in the mailer. You may refer and access our website at https://www.achievegroup.asia/privacy-policy/ for more information.

Cessation of Collection of full NRIC Numbers:

In compliance with the Personal Data Protection Act and commitment to protect candidates’ personal data, Achieve Group will cease to collect, process or use full NRIC numbers during our screening and job application process.

Kindly ensure your resume provided to us does not contain your full NRIC number and full home address during your job application.

• Global Brand in Maritime
• Great Company Culture
• Career Progression

Our client is a major player in the Maritime industry, looking to expand their creative design team with an addition of a Marketing Strategy Manager.

Key Responsibilities:

• Managing marketing campaigns content development requests by identifying the goals and developing tailored strategies to support their objectives.
• Creating and maintaining a detailed campaign calendar, implementing and supporting project teams to ensure campaigns are executed effectively
• Tracking the progress to ensure campaigns are completed within the agreed timeline.
• Setting performance expectations for each campaign.
• Measuring actual outcomes, identifying any gaps or shortfalls, and adjusting strategies accordingly to enhance effectiveness and ROI.
• Recognizing the needs of business owners and customers and giving ideas of efficient campaign deliverables.
• Discussing and directing design teams to deliver deliverables, wording and writing structure tailored to the specific needs of each project and brand guideline.
• Completing marketing campaign contents by giving copywriting and sanity check to make them compelling and persuasive, tailored to various marketing channels, with choice of words, tone and message clarity to drive engagement effectively along with brand guideline

Job Requirements:

• Possesses a Degree in Marketing, Design, Business Administration, or any related field
• Minimum of 5 years of experience in marketing campaigns, preferably within the shipping industry and digital contexts, with at least 2 years in copywriting
• Proven experience in planning and executing full-cycle marketing campaigns, with a strong understanding of market trends, audience segmentation, and strategy development for digital products
• Demonstrated ability to conceptualize and direct the creation of campaign materials for external audiences. Hands-on design skills will be an advantage.
• Strong analysis and strategy planning skills with the ability to assess current vs. ideal project states and formulating strategic plans to bridge the gap
• Ability to craft compelling content and articulate marketing and change management goals to influence stakeholders and users

How to Apply:

Simply submit your application with your updated Resume in MS Word Format to Shahul Abdullah (EA Personnel Reg. No.: R1657531) (EOG) by clicking the ‘Apply link’ / or call your friendly Consultant, at 6590 9947 or 9697 9685 for a confidential discussion.

Please indicate the below information in your resume:

• Current & Expected Salary
• Reason(s) for leaving
• Notice Period / Availability to commence work

YOUR SUCCESS IS OUR ACHIEVEMENT!

Notice:

We would like to inform that only short-listed candidates will be notified. All applications will be treated with the strictest confidence. By submitting any application or resume to us, you will be deemed to have read & agreed to the terms of our Privacy Policy, and consented to us collecting, using, retaining and disclosing your personal information to prospective employers for their consideration, and for our marketing EDMs which you may opt out by unsubscribing in the mailer. You may refer and access our website at https://www.achievegroup.asia/privacy-policy/ for more information.

Cessation of Collection of full NRIC Numbers:

In compliance with the Personal Data Protection Act and commitment to protect candidates’ personal data, Achieve Group will cease to collect, process or use full NRIC numbers during our screening and job application process.

Kindly ensure your resume provided to us does not contain your full NRIC number and full home address during your job application.