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- Market Strategy & Positioning:
- Conduct market research to identify trends, customer preferences, and competitive opportunities in Singapore’s premium furniture market.
- Develop and implement strategies to position the brand as a leader in the luxury furniture segment.
- Identify niche opportunities, such as sustainable or bespoke furniture, to differentiate the brand.
- Customer Acquisition & Retention:
- Design and execute targeted digital marketing campaigns (e.g., Google Ads, social media ads on Instagram, Pinterest) to attract affluent customers.
- Implement CRM strategies to nurture leads, enhance customer loyalty, and drive repeat purchases through personalized offers and exclusive events.
- Leverage data analytics to segment customers and optimize conversion funnels.
- Omnichannel Sales Growth:
- Enhance the e-commerce platform with high-quality visuals, AR tools, and seamless user experience to cater to tech-savvy consumers.
- Optimize the in-store experience in premium showroom locations to align with the brand’s luxury image.
- Integrate online and offline channels for a cohesive customer journey (e.g., click-and-collect, virtual consultations).
- Partnerships & Collaborations:
- Build strategic partnerships with real estate developers, interior designers, and luxury lifestyle brands to showcase furniture in high-profile settings.
- Collaborate with influencers, design bloggers, and industry events (e.g., Singapore Design Week) to boost brand credibility.
- Revenue Optimization:
- Analyze sales data to identify high-performing products and implement upselling or bundling strategies.
- Develop pricing and financing strategies to balance profitability with market competitiveness.
- Monitor KPIs (e.g., customer acquisition cost, lifetime value) to ensure sustainable growth.
- Brand Awareness:
- Drive content marketing initiatives (e.g., blogs, videos, webinars) to position the brand as a thought leader in premium furniture and design.
- Lead campaigns to increase brand visibility through events, PR, and media outreach.
- Operational Efficiency:
- Collaborate with supply chain and inventory teams to ensure product availability and reduce lead times.
- Use customer feedback to refine product offerings and enhance service quality.
- Qualifications
- Interest and knowledgable in Marketing, Business, or Retail.
- Experience in growth marketing, business development, or a similar role, preferably in retail, luxury goods, or furniture industries.
- Strong understanding of Singapore’s luxury consumer market and cultural nuances.
- Expertise in digital marketing, CRM tools, and data analytics (e.g., Google Analytics, HubSpot, Tableau).
- Experience with omnichannel retail strategies and e-commerce platforms.
- Excellent communication and interpersonal skills to build partnerships and lead cross-functional teams.
- Creative problem-solver with a passion for design and customer experience.
- Knowledge of sustainability trends in furniture or retail is a plus.
- Why Join Us?
- Be part of a fast-growing, innovative premium furniture brand in Singapore’s dynamic luxury market.
- Opportunity to shape the growth strategy of a market leader.
- Collaborative and creative work environment with a focus on excellence.
InternSG
- Market Strategy & Positioning:
- Conduct market research to identify trends, customer preferences, and competitive opportunities in Singapore’s premium furniture market.
- Develop and implement strategies to position the brand as a leader in the luxury furniture segment.
- Identify niche opportunities, such as sustainable or bespoke furniture, to differentiate the brand.
- Customer Acquisition & Retention:
- Design and execute targeted digital marketing campaigns (e.g., Google Ads, social media ads on Instagram, Pinterest) to attract affluent customers.
- Implement CRM strategies to nurture leads, enhance customer loyalty, and drive repeat purchases through personalized offers and exclusive events.
- Leverage data analytics to segment customers and optimize conversion funnels.
- Omnichannel Sales Growth:
- Enhance the e-commerce platform with high-quality visuals, AR tools, and seamless user experience to cater to tech-savvy consumers.
- Optimize the in-store experience in premium showroom locations to align with the brand’s luxury image.
- Integrate online and offline channels for a cohesive customer journey (e.g., click-and-collect, virtual consultations).
- Partnerships & Collaborations:
- Build strategic partnerships with real estate developers, interior designers, and luxury lifestyle brands to showcase furniture in high-profile settings.
- Collaborate with influencers, design bloggers, and industry events (e.g., Singapore Design Week) to boost brand credibility.
- Revenue Optimization:
- Analyze sales data to identify high-performing products and implement upselling or bundling strategies.
- Develop pricing and financing strategies to balance profitability with market competitiveness.
- Monitor KPIs (e.g., customer acquisition cost, lifetime value) to ensure sustainable growth.
- Brand Awareness:
- Drive content marketing initiatives (e.g., blogs, videos, webinars) to position the brand as a thought leader in premium furniture and design.
- Lead campaigns to increase brand visibility through events, PR, and media outreach.
- Operational Efficiency:
- Collaborate with supply chain and inventory teams to ensure product availability and reduce lead times.
- Use customer feedback to refine product offerings and enhance service quality.
- Qualifications
- Interest and knowledgable in Marketing, Business, or Retail.
- Experience in growth marketing, business development, or a similar role, preferably in retail, luxury goods, or furniture industries.
- Strong understanding of Singapore’s luxury consumer market and cultural nuances.
- Expertise in digital marketing, CRM tools, and data analytics (e.g., Google Analytics, HubSpot, Tableau).
- Experience with omnichannel retail strategies and e-commerce platforms.
- Excellent communication and interpersonal skills to build partnerships and lead cross-functional teams.
- Creative problem-solver with a passion for design and customer experience.
- Knowledge of sustainability trends in furniture or retail is a plus.
- Why Join Us?
- Be part of a fast-growing, innovative premium furniture brand in Singapore’s dynamic luxury market.
- Opportunity to shape the growth strategy of a market leader.
- Collaborative and creative work environment with a focus on excellence.
InternSG