Digital Strategist

Responsibilities:

• Develop and maintain a deep understanding of our client's product portfolio and how they meet the needs of consumers.
• Localise and optimise product stories on the brand website and eDM that resonate with consumers across Southeast Asia, ensuring brand consistency, accuracy and engagement.
• Collaborate with cross functional teams (marketing, retail, regional and global teams) to ensure product stories are compelling, informative, and drive desired consumer actions.
• Stay abreast of the evolving digital landscape in Southeast Asia, including key platforms, trends, consumer behaviors, and cultural nuances across different markets (e.g. Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines).
• Understanding how different digital touch-points (e.g. websites, eDM, social media, marketplaces) can be utilised to effectively reach and influence target audiences.
• Utilise data analytics tools (e.g. Adobe Analytics, Google Analytics, etc.) to analyse user behavior, engagement, and performance data to generate insights, identify opportunities, and create hypotheses for optimisation.
• Translate data insights into clear and concise reports, presentations, and recommendations for optimisation initiatives and targeted messaging to address unique regional challenges and business objectives.
• Leverage knowledge of user experience (UX) and information architecture (IA) to optimise site structure, navigation and content to enhance the overall user experience, product discovery and drive conversions.
• Conduct A/B testing and other optimisation experiments to validate hypotheses and improve website and eDM performance and conversion rates.
• Work with agency partners to implement website enhancements based on UX/IA best practices and regional insights.
• Develop a strong understanding of the competitive digital landscape in Southeast Asia for consumer electronics and identify best-in-class examples and opportunities for differentiation.
• Ensure all digital initiatives are tied to business goals, driving measurable impact on awareness, engagement, and conversion.

Requirements:

• Bachelor's degree with a minimum of 8 years experience in digital marketing, content strategy, e-commerce, or a related interactive role, preferably within the consumer electronics industry.
• Experience working in or with Southeast Asian markets, demonstrating knowledge of the Southeast Asian digital ecosystem, including digital platforms, e-commerce, and consumer behaviors.
• Proven experience working with websites with strong understanding of UX and IA principles and their application in digital environments.
• Proficiency in data analytics tools (e.g. Adobe Analytics, Google Analytics, or similar).
• Analytical mindset with the ability to interpret data, extract actionable insights, and make data-backed recommendations.
• Strategic thinking and problem solving abilities with a focus on achieving business objectives.
• Customer centric mindset with a focus on user experience.
• Passionate about consumer electronics and technology.
• Excellent communication, collaboration, and presentation skills.
• Proactive, resourceful, and results oriented.
• Adaptable and comfortable with ambiguity, working independently and as part of a cross functional team in a fast paced environment.
• [Bonus] Experience with A/B testing and website optimisation methodologies.
• [Bonus] Fluency in one or more Southeast Asian languages (e.g., Bahasa Indonesia, Thai, Vietnamese).

Responsibilities:

• Develop and maintain a deep understanding of our client's product portfolio and how they meet the needs of consumers.
• Localise and optimise product stories on the brand website and eDM that resonate with consumers across Southeast Asia, ensuring brand consistency, accuracy and engagement.
• Collaborate with cross functional teams (marketing, retail, regional and global teams) to ensure product stories are compelling, informative, and drive desired consumer actions.
• Stay abreast of the evolving digital landscape in Southeast Asia, including key platforms, trends, consumer behaviors, and cultural nuances across different markets (e.g. Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines).
• Understanding how different digital touch-points (e.g. websites, eDM, social media, marketplaces) can be utilised to effectively reach and influence target audiences.
• Utilise data analytics tools (e.g. Adobe Analytics, Google Analytics, etc.) to analyse user behavior, engagement, and performance data to generate insights, identify opportunities, and create hypotheses for optimisation.
• Translate data insights into clear and concise reports, presentations, and recommendations for optimisation initiatives and targeted messaging to address unique regional challenges and business objectives.
• Leverage knowledge of user experience (UX) and information architecture (IA) to optimise site structure, navigation and content to enhance the overall user experience, product discovery and drive conversions.
• Conduct A/B testing and other optimisation experiments to validate hypotheses and improve website and eDM performance and conversion rates.
• Work with agency partners to implement website enhancements based on UX/IA best practices and regional insights.
• Develop a strong understanding of the competitive digital landscape in Southeast Asia for consumer electronics and identify best-in-class examples and opportunities for differentiation.
• Ensure all digital initiatives are tied to business goals, driving measurable impact on awareness, engagement, and conversion.

Requirements:

• Bachelor's degree with a minimum of 8 years experience in digital marketing, content strategy, e-commerce, or a related interactive role, preferably within the consumer electronics industry.
• Experience working in or with Southeast Asian markets, demonstrating knowledge of the Southeast Asian digital ecosystem, including digital platforms, e-commerce, and consumer behaviors.
• Proven experience working with websites with strong understanding of UX and IA principles and their application in digital environments.
• Proficiency in data analytics tools (e.g. Adobe Analytics, Google Analytics, or similar).
• Analytical mindset with the ability to interpret data, extract actionable insights, and make data-backed recommendations.
• Strategic thinking and problem solving abilities with a focus on achieving business objectives.
• Customer centric mindset with a focus on user experience.
• Passionate about consumer electronics and technology.
• Excellent communication, collaboration, and presentation skills.
• Proactive, resourceful, and results oriented.
• Adaptable and comfortable with ambiguity, working independently and as part of a cross functional team in a fast paced environment.
• [Bonus] Experience with A/B testing and website optimisation methodologies.
• [Bonus] Fluency in one or more Southeast Asian languages (e.g., Bahasa Indonesia, Thai, Vietnamese).