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Min fees. Max ease. Full speed.Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.More about and .Job DescriptionWise is looking for a seasoned marketing leader to come join us as our Growth Marketing Regional Lead for APAC. This role is pivotal in owning Wise's growth strategy across APAC, working with product teams on launches and regional initiatives, managing multi-channel campaigns, and leading and developing a team of Growth Marketers and Social Media Marketers.Your Mission:Getting to a very strong understanding of our APAC/Asia markets customers (who they are, what needs they have and their pain points)Getting to a strong understanding of the current product USPs and features, regional context including compliance and regulation (both product and marketing), future roadmap and usage by existing customer segments, with support from Marketing and Product AnalystsMonitoring key performance metrics with Product such as NPS, retention, stickiness, onboarding funnel, VPCProviding feedback to Product on their roadmap given local marketing audience insight and opportunitiesBeing accountable for developing a strategic marketing plan to drive growth across the funnel, taking into account target audience, messaging and positioning, media and creative strategyBe developed with global marketing channel teams (Paid, Organic, Invite) and aligned to the economics and broad positioning / audience of Wise in the market to facilitate optimisation. Working with these teams to iterate creative / content / keywords /landing pages and agreeing levels of spend given team constraintsInclude a review and challenge of CRM plans on product upsell/cross-sell strategy + testing in CRM given audiences and feature adoption in the marketPotentially includes defining 'campaigns' around product launches or seasonal eventsInclude net new testing plans with existing teams and/or local partners / agencies (eg Grab, Wechat, Alipay)Being accountable for delivering against the plan, with agreed KPls being monitored and narrating impact and next steps across the business, both to finance and the wider Marketing and Product orgUltimately being accountable to Marketing for incremental sustainable growth in the region against the plan - with agreed level of P&L accountability with global marketing teams to enable local testing and execution within prescribed constraintsContribute to the Singapore marketing hub in terms of leadership and guidance (beyond marketing tribe - i.e. you should be comfortable being the face of marketing to the local team)QualificationsRequired Qualifications and Experience:A Singaporean Citizen/Permanent Resident of SingaporeA minimum of 7-10 years of experience in driving successful marketing campaigns and initiatives across diverse channels, ideally in a growth marketing or regional expansion capacitySignificant experience with hands-on execution of regional marketing campaigns in APAC markets, coupled with a deep understanding of regional nuancesProven capability in leading and mentoring successful marketing teams, including developing a high performing team of growth marketers and social media personnelExpert understanding of customer acquisition and retention, performance marketing, and brand growth strategiesStrong experience in coordinating across global marketing channels and product teams, especially in environments without established local teams, to influence marketing directions and align campaigns with product roadmaps and regional initiativesExceptional ability to prioritize customer needs and preferences in creating resonant marketing campaigns across diverse marketsAbility to build and maintain relationships with local partners, vendors, and community stakeholdersDesirable Skills and Experiences:Prior experience in high-growth, consumer-focused companies, demonstrating an ability to scale marketing functions effectivelyPrevious experience in developing or working within a global marketing model is a plusExperience in organizing offline events, brand marketing, and leveraging these channels to enhance market presenceProficiency in any additional APAC language is advantageousAdditional InformationSalary: From SGD 15,800 + RSUsFor everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.If you want to find out more about what it's like to work at Wise visit .Keep up to date with life at Wise by following us on and .
Min fees. Max ease. Full speed.Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.More about and .Job DescriptionWise is looking for a seasoned marketing leader to come join us as our Growth Marketing Regional Lead for APAC. This role is pivotal in owning Wise's growth strategy across APAC, working with product teams on launches and regional initiatives, managing multi-channel campaigns, and leading and developing a team of Growth Marketers and Social Media Marketers.Your Mission:Getting to a very strong understanding of our APAC/Asia markets customers (who they are, what needs they have and their pain points)Getting to a strong understanding of the current product USPs and features, regional context including compliance and regulation (both product and marketing), future roadmap and usage by existing customer segments, with support from Marketing and Product AnalystsMonitoring key performance metrics with Product such as NPS, retention, stickiness, onboarding funnel, VPCProviding feedback to Product on their roadmap given local marketing audience insight and opportunitiesBeing accountable for developing a strategic marketing plan to drive growth across the funnel, taking into account target audience, messaging and positioning, media and creative strategyBe developed with global marketing channel teams (Paid, Organic, Invite) and aligned to the economics and broad positioning / audience of Wise in the market to facilitate optimisation. Working with these teams to iterate creative / content / keywords /landing pages and agreeing levels of spend given team constraintsInclude a review and challenge of CRM plans on product upsell/cross-sell strategy + testing in CRM given audiences and feature adoption in the marketPotentially includes defining 'campaigns' around product launches or seasonal eventsInclude net new testing plans with existing teams and/or local partners / agencies (eg Grab, Wechat, Alipay)Being accountable for delivering against the plan, with agreed KPls being monitored and narrating impact and next steps across the business, both to finance and the wider Marketing and Product orgUltimately being accountable to Marketing for incremental sustainable growth in the region against the plan - with agreed level of P&L accountability with global marketing teams to enable local testing and execution within prescribed constraintsContribute to the Singapore marketing hub in terms of leadership and guidance (beyond marketing tribe - i.e. you should be comfortable being the face of marketing to the local team)QualificationsRequired Qualifications and Experience:A Singaporean Citizen/Permanent Resident of SingaporeA minimum of 7-10 years of experience in driving successful marketing campaigns and initiatives across diverse channels, ideally in a growth marketing or regional expansion capacitySignificant experience with hands-on execution of regional marketing campaigns in APAC markets, coupled with a deep understanding of regional nuancesProven capability in leading and mentoring successful marketing teams, including developing a high performing team of growth marketers and social media personnelExpert understanding of customer acquisition and retention, performance marketing, and brand growth strategiesStrong experience in coordinating across global marketing channels and product teams, especially in environments without established local teams, to influence marketing directions and align campaigns with product roadmaps and regional initiativesExceptional ability to prioritize customer needs and preferences in creating resonant marketing campaigns across diverse marketsAbility to build and maintain relationships with local partners, vendors, and community stakeholdersDesirable Skills and Experiences:Prior experience in high-growth, consumer-focused companies, demonstrating an ability to scale marketing functions effectivelyPrevious experience in developing or working within a global marketing model is a plusExperience in organizing offline events, brand marketing, and leveraging these channels to enhance market presenceProficiency in any additional APAC language is advantageousAdditional InformationSalary: From SGD 15,800 + RSUsFor everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.If you want to find out more about what it's like to work at Wise visit .Keep up to date with life at Wise by following us on and .