Digital Marketing Manager | Online Retail | Up to $6K
$ 5,000 - $ 6,000 / month
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- Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across platforms (Facebook, Instagram, Twitter, TikTok, etc.).
- Manage and optimize digital marketing campaigns, including paid social media ads (Facebook Ads, Instagram Ads, Google Ads, etc.).
- Create, curate, and schedule engaging content that aligns with the brand's voice and objectives.
- Collaborate with the creative team to produce high-quality visuals, videos, and written content that resonates with target audiences.
- Implement SEO strategies to improve organic search rankings and website visibility.
- Develop product-specific content that highlights the benefits of home appliances, driving customer interest and engagement.
- Use email marketing campaigns to promote products, special offers, and new launches.
- Track and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to assess campaign effectiveness.
- Conduct regular market research to stay updated on industry trends, competitor strategies, and customer preferences.
- Provide regular reports on campaign performance and insights, making data-driven recommendations for optimization.
- Use insights to inform marketing strategies and identify new opportunities for growth.
- Work closely with sales, customer service, and other internal teams to align marketing strategies with business goals.
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 2 years of experience in digital marketing, particularly in social media and content marketing.
- Expertise in social media platforms, digital advertising, SEO, and analytics tools (Google Analytics, Facebook Insights, etc.).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate engaging content.
- Experience in the home appliances or consumer goods industry is a plus.
- Location: Tai Seng
- Comfortable with a start-up environment
- Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across platforms (Facebook, Instagram, Twitter, TikTok, etc.).
- Manage and optimize digital marketing campaigns, including paid social media ads (Facebook Ads, Instagram Ads, Google Ads, etc.).
- Create, curate, and schedule engaging content that aligns with the brand's voice and objectives.
- Collaborate with the creative team to produce high-quality visuals, videos, and written content that resonates with target audiences.
- Implement SEO strategies to improve organic search rankings and website visibility.
- Develop product-specific content that highlights the benefits of home appliances, driving customer interest and engagement.
- Use email marketing campaigns to promote products, special offers, and new launches.
- Track and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to assess campaign effectiveness.
- Conduct regular market research to stay updated on industry trends, competitor strategies, and customer preferences.
- Provide regular reports on campaign performance and insights, making data-driven recommendations for optimization.
- Use insights to inform marketing strategies and identify new opportunities for growth.
- Work closely with sales, customer service, and other internal teams to align marketing strategies with business goals.
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 2 years of experience in digital marketing, particularly in social media and content marketing.
- Expertise in social media platforms, digital advertising, SEO, and analytics tools (Google Analytics, Facebook Insights, etc.).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate engaging content.
- Experience in the home appliances or consumer goods industry is a plus.
- Location: Tai Seng
- Comfortable with a start-up environment