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- Develop and implement comprehensive marketing strategies for our SaaS and software products.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and manage content for digital platforms including website, social media, blogs, newsletters, and paid ads.
- Plan and execute lead-generation campaigns through SEO, PPC, email marketing, and social media.
- Collaborate with the sales team to align marketing strategies with sales goals.
- Analyze campaign performance and adjust strategies based on KPIs and ROI.
- Manage relationships with third-party vendors, agencies, and partners.
- Develop product positioning and messaging that resonates with target audiences.
- Oversee marketing budgets and ensure efficient allocation of resources.
- Develop and implement comprehensive marketing strategies for our SaaS and software products.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and manage content for digital platforms including website, social media, blogs, newsletters, and paid ads.
- Plan and execute lead-generation campaigns through SEO, PPC, email marketing, and social media.
- Collaborate with the sales team to align marketing strategies with sales goals.
- Analyze campaign performance and adjust strategies based on KPIs and ROI.
- Manage relationships with third-party vendors, agencies, and partners.
- Develop product positioning and messaging that resonates with target audiences.
- Oversee marketing budgets and ensure efficient allocation of resources.