Regional Marketing Manager (Travel Retail)

With over a century of retail heritage and a global workforce of nearly 8,000 employees, our client is a leading global travel retailer known for offering immersive shopping experiences worldwide. We are currently partnering with them to hire a Regional Marketing Manager based in Singapore.

Responsibilities

• Create and implement holistic campaigns in store and online with compelling promotions and discounts to incentivize purchases. Create and execute engaging in-store promotions, displays, and events that drive foot traffic and increase sales.
• Analyse sales data, customer behaviour and marketing campaign and promotion mechanic performance, reporting on key performance indicators (KPIs), to measure campaign effectiveness and opportunities for conversion improvement.
• Drive visual merchandising strategies to create engaging and inspiring store environments that drive impulse purchases. Collaborate with local market operations teams to ensure seamless execution of marketing initiatives.
• Develop and execute the overall digital-commerce strategy including digital roadmap planning, sales growth, and user experience enhancement.
• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels to identify opportunities for improvement and develop conversion rate optimization (CRO) strategies.
• Identify loyalty program opportunities to develop and execute loyalty program strategies, working with global team and leading locally to design and launch loyalty program initiatives, including reward structures, tiers, and benefits recommendations.
• Manage budget spends with end to end tracking & reporting, while ensuring maximization of ROI as per business objectives.

Requirements

• A Degree in Business, Marketing or Management with a minimum of at least seven years of experience in retail marketing, with a proven track record of driving sales conversions.
• At least two years of experience managing a small team with strong ability to lead and mentor a diverse team.
• Has experience with content management systems, website platforms and general analytical tools such as SAP, PowerBI and Microsoft Excel.
• Strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships.
• Excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simultaneously.
• A creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment.

Please note that only short-listed candidates will be contacted.

Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985

With over a century of retail heritage and a global workforce of nearly 8,000 employees, our client is a leading global travel retailer known for offering immersive shopping experiences worldwide. We are currently partnering with them to hire a Regional Marketing Manager based in Singapore.

Responsibilities

• Create and implement holistic campaigns in store and online with compelling promotions and discounts to incentivize purchases. Create and execute engaging in-store promotions, displays, and events that drive foot traffic and increase sales.
• Analyse sales data, customer behaviour and marketing campaign and promotion mechanic performance, reporting on key performance indicators (KPIs), to measure campaign effectiveness and opportunities for conversion improvement.
• Drive visual merchandising strategies to create engaging and inspiring store environments that drive impulse purchases. Collaborate with local market operations teams to ensure seamless execution of marketing initiatives.
• Develop and execute the overall digital-commerce strategy including digital roadmap planning, sales growth, and user experience enhancement.
• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels to identify opportunities for improvement and develop conversion rate optimization (CRO) strategies.
• Identify loyalty program opportunities to develop and execute loyalty program strategies, working with global team and leading locally to design and launch loyalty program initiatives, including reward structures, tiers, and benefits recommendations.
• Manage budget spends with end to end tracking & reporting, while ensuring maximization of ROI as per business objectives.

Requirements

• A Degree in Business, Marketing or Management with a minimum of at least seven years of experience in retail marketing, with a proven track record of driving sales conversions.
• At least two years of experience managing a small team with strong ability to lead and mentor a diverse team.
• Has experience with content management systems, website platforms and general analytical tools such as SAP, PowerBI and Microsoft Excel.
• Strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships.
• Excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simultaneously.
• A creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment.

Please note that only short-listed candidates will be contacted.

Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985