Assistant Marketing Manager
We’re looking for someone who thrives in dynamic, fast-evolving environments. The ideal candidate is comfortable with ambiguity—able to make decisions with limited information, adapt to shifting priorities, and bring clarity where there is none. You’re a self-starter who doesn’t wait for perfect conditions to move forward, and you can navigate gray areas with confidence, creativity, and strategic thinking.
Key Traits:
- Ability to work independently in situations with minimal direction or defined processes
- Strong problem-solving and decision-making skills, even in uncertain or fluid contexts
- Comfort experimenting, iterating, and learning quickly from failure or change
- Eagerness to build structure and process where needed, without being overly rigid
Job Scope
1. Strategy Development:
(Marketing Plan, Budget, Brainstorming, Planning, Project Management, Analyse, and Review)
2. Marketing:
(Branding, Campaigns, Public and Media Relations)
3. Digital Marketing:
(Ads, Analytics and Website Maintenance)
4. Management:
(Agency & Media Management)
5. Training for Marketing Executives and Mentorship to Interns
6. Sponsorships and Events
7. B2C - Showroom and Group Buys
8. D2C – E-Commerce & Marketplaces
9. B2B – Dealers,Interiors and Architects
10. Team Collaboration
11. Performance Metrics Tracking
12. Google Reviews Management
Job Description
• Formulate annual marketing plans aligned with business
goals and objectives.
• Allocate marketing budgets effectively across various
campaigns and initiatives.
• Lead brainstorming sessions to generate innovative
marketing ideas and strategies.
• Oversee project management and ensure timely execution of
marketing initiatives.
• Analyse marketing performance metrics to evaluate the
effectiveness of campaigns and make data-driven decisions.
• Brainstorm with Management team on overseas expansion
strategy
• Develop and maintain a strong brand identity for Crestar
Ceiling Fan and Spin Fan across all marketing channels.
• Conceptualize and execute integrated marketing campaigns
to reach target audiences effectively.
• Create and design all necessary marketing materials for both
online and offline channels covering both B2B and B2C
segments.
• Develop and implement comprehensive digital marketing
strategies, including running online ads, social media
campaigns, and email marketing.
• Manage the creation and optimization of digital ad
campaigns across various platforms to reach target audiences
effectively.
• Utilize digital analytics tools to measure and analyse the
performance of digital marketing efforts, making data-driven
decisions for continuous improvement.
• Collaborate with external vendors to implement website
enhancements and improvements.
• Manage relationships with marketing agencies and external
vendors to ensure the delivery of high-quality services
within budget and timeline.
• Coordinate with cross-functional teams to align marketing
efforts with overall business strategies.
• Identify training needs of current marketing executives and
design relevant programs to enhance their skills and
knowledge.
• Conduct mentoring sessions to empower marketing
executives to excel in their roles.
• Act as a mentor to interns, providing guidance, feedback,
and opportunities for their professional growth within the
marketing field.
• Identify relevant industry events and sponsorships to
enhance brand visibility and generate leads.
• Leverage events to establish and strengthen connections
with key stakeholders.2
• Plan and execute marketing campaigns to attract consumers
to our showrooms and online platforms.
• Collaborate with indoor sales for promotions and special
offers to increase sales volumes.
• Analyse market trends and consumer behaviour to optimize
marketing efforts for B2C segments.
• Oversee the maintenance and updates of E-Commerce
Website.
• Support marketing collateral for E-Commerce Manager.
• Align B2C and D2C Marketing promotions.
• Collaborate with Business Development Team to Identify
and build relationships with interior designers, architects,
and other B2B partners to position Crestar Ceiling Fan as a
preferred choice in commercial projects.
• Assist the Business Development team on marketing
collaterals and sales tools tailored to B2B clients to showcase
the product features and benefits.
• Support with presentations and workshops to educate B2B
clients about our ceiling fan solutions.
• Support outdoor sales for collateral and in-store POP.
• Collaborate with outdoor sales for promotions and special
offers to increase B2B2C revenue.
• Collaborate with sales, products development, and
management team to that effectively support sales efforts
and drive business growth.
• Set key performance indicators (KPIs) for marketing
campaigns and regularly track and report on campaign
performance.
• Use data analytics tools to analyse marketing data and make
data-driven decisions.
• Utilizing advanced analytics and data models to forecast
consumer behaviour and market trends, enabling data-
driven decision-making in marketing strategies.
• Oversee the reviews and feedback on Google Reviews to
enhance the company's online reputation.
• Address any negative feedback professionally and promptly.
We’re looking for someone who thrives in dynamic, fast-evolving environments. The ideal candidate is comfortable with ambiguity—able to make decisions with limited information, adapt to shifting priorities, and bring clarity where there is none. You’re a self-starter who doesn’t wait for perfect conditions to move forward, and you can navigate gray areas with confidence, creativity, and strategic thinking.
Key Traits:
- Ability to work independently in situations with minimal direction or defined processes
- Strong problem-solving and decision-making skills, even in uncertain or fluid contexts
- Comfort experimenting, iterating, and learning quickly from failure or change
- Eagerness to build structure and process where needed, without being overly rigid
Job Scope
1. Strategy Development:
(Marketing Plan, Budget, Brainstorming, Planning, Project Management, Analyse, and Review)
2. Marketing:
(Branding, Campaigns, Public and Media Relations)
3. Digital Marketing:
(Ads, Analytics and Website Maintenance)
4. Management:
(Agency & Media Management)
5. Training for Marketing Executives and Mentorship to Interns
6. Sponsorships and Events
7. B2C - Showroom and Group Buys
8. D2C – E-Commerce & Marketplaces
9. B2B – Dealers,Interiors and Architects
10. Team Collaboration
11. Performance Metrics Tracking
12. Google Reviews Management
Job Description
• Formulate annual marketing plans aligned with business
goals and objectives.
• Allocate marketing budgets effectively across various
campaigns and initiatives.
• Lead brainstorming sessions to generate innovative
marketing ideas and strategies.
• Oversee project management and ensure timely execution of
marketing initiatives.
• Analyse marketing performance metrics to evaluate the
effectiveness of campaigns and make data-driven decisions.
• Brainstorm with Management team on overseas expansion
strategy
• Develop and maintain a strong brand identity for Crestar
Ceiling Fan and Spin Fan across all marketing channels.
• Conceptualize and execute integrated marketing campaigns
to reach target audiences effectively.
• Create and design all necessary marketing materials for both
online and offline channels covering both B2B and B2C
segments.
• Develop and implement comprehensive digital marketing
strategies, including running online ads, social media
campaigns, and email marketing.
• Manage the creation and optimization of digital ad
campaigns across various platforms to reach target audiences
effectively.
• Utilize digital analytics tools to measure and analyse the
performance of digital marketing efforts, making data-driven
decisions for continuous improvement.
• Collaborate with external vendors to implement website
enhancements and improvements.
• Manage relationships with marketing agencies and external
vendors to ensure the delivery of high-quality services
within budget and timeline.
• Coordinate with cross-functional teams to align marketing
efforts with overall business strategies.
• Identify training needs of current marketing executives and
design relevant programs to enhance their skills and
knowledge.
• Conduct mentoring sessions to empower marketing
executives to excel in their roles.
• Act as a mentor to interns, providing guidance, feedback,
and opportunities for their professional growth within the
marketing field.
• Identify relevant industry events and sponsorships to
enhance brand visibility and generate leads.
• Leverage events to establish and strengthen connections
with key stakeholders.2
• Plan and execute marketing campaigns to attract consumers
to our showrooms and online platforms.
• Collaborate with indoor sales for promotions and special
offers to increase sales volumes.
• Analyse market trends and consumer behaviour to optimize
marketing efforts for B2C segments.
• Oversee the maintenance and updates of E-Commerce
Website.
• Support marketing collateral for E-Commerce Manager.
• Align B2C and D2C Marketing promotions.
• Collaborate with Business Development Team to Identify
and build relationships with interior designers, architects,
and other B2B partners to position Crestar Ceiling Fan as a
preferred choice in commercial projects.
• Assist the Business Development team on marketing
collaterals and sales tools tailored to B2B clients to showcase
the product features and benefits.
• Support with presentations and workshops to educate B2B
clients about our ceiling fan solutions.
• Support outdoor sales for collateral and in-store POP.
• Collaborate with outdoor sales for promotions and special
offers to increase B2B2C revenue.
• Collaborate with sales, products development, and
management team to that effectively support sales efforts
and drive business growth.
• Set key performance indicators (KPIs) for marketing
campaigns and regularly track and report on campaign
performance.
• Use data analytics tools to analyse marketing data and make
data-driven decisions.
• Utilizing advanced analytics and data models to forecast
consumer behaviour and market trends, enabling data-
driven decision-making in marketing strategies.
• Oversee the reviews and feedback on Google Reviews to
enhance the company's online reputation.
• Address any negative feedback professionally and promptly.