Senior Director, DX & Integrated Commercial Strategy Leader - International Beverages
- Internship, onsite
- Concentrate Manufacturing (singapore) Pte. Ltd.
- West, Singapore
The Senior Director, Demand Accelerator & Integrated Commercial for International Beverages will lead the development, deployment and scaling of commercial growth capabilities across all international markets. This role will focus on unlocking market-specific value through advanced Demand Accelerator levers—such as shopper insights, category growth platforms, digital services and solutions and online and in-store perfect store execution—while enabling Omni channel commercial planning across brand, channel, and customer strategies. The role will work closely with global, OU and S&T teams to embed scalable solutions, drive commercial transformation and elevate execution across PepsiCo’s International Beverages portfolio.
Key Responsibilities:
1. Deliver a Strong Omni Channel Strategy to Accelerate Growth
- Lead the deployment and expansion of PepsiCo’s Demand Accelerator (DX) capabilities across IB markets—including Data and Analytics, Category Management, Shopper Insights, Digital Solutions, Perfect Store and Perfect Digital Store Activation.
- Develop deployment roadmaps and GCC service model tailored to Franchise based on market maturity, opportunity, and bottler readiness.
- Partner with commercial teams to drive embedment of DX and Digital Commerce tools and processes, ensuring value delivery through retailer execution and consumer conversion.
2. Commercial Integration & Growth Planning
- Serve as a strategic link between Marketing, Revenue Management, Sales, GTM and Comm teams to ensure seamless commercial plan integration into Bottler JBPs
- Drive alignment of brand, pack-price-channel strategy, and customer programming into unified execution frameworks across markets.
- Partner with Bottlers and local teams to co-create joint commercial plans and build routines that ensure cross-functional alignment from strategy to store.
3. Capability Development & Governance
- Build, scale, and govern consistent DX operating models, KPIs, and routines across IB markets.
- Lead capability building and knowledge transfer initiatives by setting up knowledge and best practice hubs for Bottlers using platforms like Ada
- Drive engagement across the global DX community and champion a learning culture through continuous performance tracking and feedback loops.
4. Cross-Market Transformation & Value Delivery
- Act as the transformation lead for commercial capability uplift, partnering with markets to execute high-impact pilots and scale proven initiatives.
- Establish governance and reporting mechanisms to monitor adoption, measure impact, and track value realization.
- Integrate DX into broader sector initiatives such as roll-out of the Growth Navigator Metrics as well as working closely with RGM, GTM, and Strategy teams to unlock End to End commercial synergies.
5. Team Leadership & Stakeholder Management
- Lead a team of DX and commercial integration experts, while fostering a culture of curiosity, impact, and shared success.
- Influence senior stakeholders across markets, bottlers, and sector functions to align on growth bets and mobilize execution.
- Support talent development across IB’s commercial organization,with a focus on next-generation capability leaders.
Qualifications:
Experience:
- 15+ years of experience in Shopper Marketing, category management, trade activation and commercial strategy within FMCG or Beverage sectors.
- Experience of leading digitally enabled commercial transformation across multiple international markets is required, with a strong understanding of category dynamics, execution levers, and bottler/distributor partnerships.
- Demonstrated success in driving integrated commercial execution across brand, channel, and customer strategies.
- Proven experience leading multi-market programs and commercial transformation initiatives in complex, matrixed environments.
Skills & Competencies:
- Deep commercial acumen with a strong understanding of shopper behavior, category drivers, and execution levers across channels.
- Strong knowledge of internal and external data and digital ecosystems with proven track record of deploying and scaling digital solutions across multiple markets
- Strong capability-building orientation, with the ability to develop and scale frameworks, toolkits, and operating models.
- Strategic thinker with the ability to simplify complexity and translate ideas into executable plans.
- Strong influencing, storytelling, and stakeholder engagement skills across senior leadership and cross-functional teams.
- Experience leading high-performing, cross-functional, or virtual teams in a global context.
Education:
- Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
The Senior Director, Demand Accelerator & Integrated Commercial for International Beverages will lead the development, deployment and scaling of commercial growth capabilities across all international markets. This role will focus on unlocking market-specific value through advanced Demand Accelerator levers—such as shopper insights, category growth platforms, digital services and solutions and online and in-store perfect store execution—while enabling Omni channel commercial planning across brand, channel, and customer strategies. The role will work closely with global, OU and S&T teams to embed scalable solutions, drive commercial transformation and elevate execution across PepsiCo’s International Beverages portfolio.
Key Responsibilities:
1. Deliver a Strong Omni Channel Strategy to Accelerate Growth
- Lead the deployment and expansion of PepsiCo’s Demand Accelerator (DX) capabilities across IB markets—including Data and Analytics, Category Management, Shopper Insights, Digital Solutions, Perfect Store and Perfect Digital Store Activation.
- Develop deployment roadmaps and GCC service model tailored to Franchise based on market maturity, opportunity, and bottler readiness.
- Partner with commercial teams to drive embedment of DX and Digital Commerce tools and processes, ensuring value delivery through retailer execution and consumer conversion.
2. Commercial Integration & Growth Planning
- Serve as a strategic link between Marketing, Revenue Management, Sales, GTM and Comm teams to ensure seamless commercial plan integration into Bottler JBPs
- Drive alignment of brand, pack-price-channel strategy, and customer programming into unified execution frameworks across markets.
- Partner with Bottlers and local teams to co-create joint commercial plans and build routines that ensure cross-functional alignment from strategy to store.
3. Capability Development & Governance
- Build, scale, and govern consistent DX operating models, KPIs, and routines across IB markets.
- Lead capability building and knowledge transfer initiatives by setting up knowledge and best practice hubs for Bottlers using platforms like Ada
- Drive engagement across the global DX community and champion a learning culture through continuous performance tracking and feedback loops.
4. Cross-Market Transformation & Value Delivery
- Act as the transformation lead for commercial capability uplift, partnering with markets to execute high-impact pilots and scale proven initiatives.
- Establish governance and reporting mechanisms to monitor adoption, measure impact, and track value realization.
- Integrate DX into broader sector initiatives such as roll-out of the Growth Navigator Metrics as well as working closely with RGM, GTM, and Strategy teams to unlock End to End commercial synergies.
5. Team Leadership & Stakeholder Management
- Lead a team of DX and commercial integration experts, while fostering a culture of curiosity, impact, and shared success.
- Influence senior stakeholders across markets, bottlers, and sector functions to align on growth bets and mobilize execution.
- Support talent development across IB’s commercial organization,with a focus on next-generation capability leaders.
Qualifications:
Experience:
- 15+ years of experience in Shopper Marketing, category management, trade activation and commercial strategy within FMCG or Beverage sectors.
- Experience of leading digitally enabled commercial transformation across multiple international markets is required, with a strong understanding of category dynamics, execution levers, and bottler/distributor partnerships.
- Demonstrated success in driving integrated commercial execution across brand, channel, and customer strategies.
- Proven experience leading multi-market programs and commercial transformation initiatives in complex, matrixed environments.
Skills & Competencies:
- Deep commercial acumen with a strong understanding of shopper behavior, category drivers, and execution levers across channels.
- Strong knowledge of internal and external data and digital ecosystems with proven track record of deploying and scaling digital solutions across multiple markets
- Strong capability-building orientation, with the ability to develop and scale frameworks, toolkits, and operating models.
- Strategic thinker with the ability to simplify complexity and translate ideas into executable plans.
- Strong influencing, storytelling, and stakeholder engagement skills across senior leadership and cross-functional teams.
- Experience leading high-performing, cross-functional, or virtual teams in a global context.
Education:
- Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.