Head of Singleton & Zacapa: SP & SEA

Head of Singleton & Zacapa: SP & SEA

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

What does this role look like for you?

The successful candidate for this role will craft, grow and scale these brands in the South-East Asia region with a market-led approach starting with SP (primarily Singapore & Malaysia) as the key point of contact and leading the vision for the portfolio of brands assigned. You will bring together brand strategy, customer needs and consumer insights to build a robust plan in line with brand image and standards. This role will be supported by the SP & SEA Marketing Director as well as in-market marketing, commercial and customer marketing teams.

Role Responsibilities:

Brand Strategy & Planning

• Be responsible for the annual brand plans for Singleton and Ron Zacapa across Southeast Asia.

• Building plans in coordination with the Global Brand Teams of Singleton & Zacapa

• Localize global toolkits and develop market-specific campaigns aligned with global brand equity.

• Lead strategic planning with SP— crafting scalable programs to be adapted regionally across the 4 other BUs

Innovation & Portfolio Management

• Identify growth opportunities through innovation, format expansion, and channel-specific strategies.

• Develop consumer journey frameworks tailored to premium whisky and rum categories.

Integrated Marketing & Activation

• Lead cross-functional go-to-market campaigns, including media, digital, PR, experiential, and trade marketing.

• Partner with commercial and customer marketing teams to drive brand visibility and conversion in priority channels (on-trade, off-trade, e-commerce).

• Bring to life immersive storytelling through luxury and lifestyle-led brand experiences.

Performance Management

• Track and report critical metrics — brand health, share performance, return on investment, and campaign efficiency.

• Optimize media mix and channel strategies through ongoing measurement and learning

• SP BU Brand P&L delivery & collaborating with local market teams (4 SEA BUs) to land targets aligned

Agency & Stakeholder Management

• Handle and lead creative, media, digital, and PR agencies to deliver high-impact campaigns on time and within budget.

• Influence and inspire internal partners and global brand teams to champion SEA growth.

Role Responsibilities and Qualifications:

• 10 years+ brand marketing experience, with a strong background in premium/luxury/lifestyle categories & building brands with a culture-first approach

• Prior experience and track record having worked in sophisticated business units that requires one to “Lead through influence” – collaborating across a wide network of internal and external partners, ensuring alignment of commercial and brand strategies across markets and business units

• Strategic thinker & strong story-telling ability to complete and implement.

• Prior experience leading end-to-end marketing plans in Southeast Asia

• Validated expertise in consumer-centric marketing, campaign development & cross-channel execution

• Commercial acumen, proficiency & experience partnering with sales and customer marketing teams

• High levels of resilience & strong ability to deal with ambiguity

• Hands-on, autonomous, creative, result oriented individual

• Strong project management skills

Working with us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.