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E-Commerce Specialist

Salary undisclosed

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Roles & Responsibilities

The E-Commerce Specialist drives the growth of the E-Commerce business by enhancing customer experience, managing customer order fulfilment, technology and infrastructural plans. He/She is also responsible for generating data-driven commercial insights and managing relationships with partners for the business. The E-Commerce Specialist works in a fast-paced, digitally-centric environment where he/she oversees the end-to-end commercialisation and operationalisation of the E-Commerce business. The E-Commerce Specialist is an energetic, collaborative and results-oriented team leader. He/She is technology-savvy with strong business acumen and is able to effectively manage multiple projects.

Responsibilities:

• Manage the company’s e-commerce platform, including products listings, writing products descriptions and after sales service.

• Optimize the company's e-commerce platform, ensuring that it is easy to use, visually appealing, and functions smoothly.

• Develop and implement e-commerce strategies that increase online sales and drive customer engagement.

• Work with the sales team to create and implement campaigns that drive traffic to the company's e-commerce site and increase conversions.

• Develop and execute marketing strategies to promote the brand, products, and services through various channels, including email marketing, social media, content marketing, and advertising.

• Stay up to date with industry trends and best practices in e-commerce and marketing and incorporate this knowledge into the company's e-commerce and marketing strategies.

• Liaise with managers to run promotions and campaigns across channels to achieve sales targets.

• Creation of marketing collaterals – including EDMs, POSM, Site Banners, Social Media Content etc.

• Management of social media accounts – Facebook, Instagram, LinkedIn.

Support in marketing/trade/retail tasting events with set up and organizationAd-hoc marketing related work/ events

Requirements:

• 1 year of relevant work experience required for this role.

• ITE Certificate or higher in Business/Marketing/Computer Science/ IT/.

• Analytical skills and ability to interpret data to inform e-commerce and marketing strategies.

• Strong knowledge of e-commerce platforms, email marketing, social media marketing, content marketing, and advertising.

• Knowledge of WordPress, Adobe Photoshop / Illustrator, HTML and basic photography skills.

• Able to use MS Outlook, Office Word, Excel.

• Graphic design background will be advantageous.

• Strong attention to detail and ability to deliver high-quality work under tight deadlines.

• Result oriented, self-motivated, resourceful, IT-savvy and meticulous with an eye for details.

• A good team player and able to work independently and manage multiple projects