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Description
In the position of Trade Marketing Manager you will develop the Company’s go-to-market strategy and manage functions essential to implementing retail trade programs. Oversee the planning and implementation for new product and package introductions, new market launches and quarterly/trimester marketing programs. Assist in planning, reporting, budgeting, marketing process optimization, and retail program implementation.
Essential Job Functions
- Execute customer marketing strategies and sales-related events (by country) for all company products based on
brand marketing directives. - Standardize and organize retail marketing - build, manage and implement retail marketing programs (trimester,
global properties, local assets). - Conduct detailed and timely program performance updates considering all relevant personnel in order to track,
monitor and adjust efforts to produce desired outcomes in all key business segments. - Lead with execution of retailer incentives, dealer loader program, sampling opportunities, general category, new
product - initiative education, selling stories, events, etc. - Assist in development of annual business plans by identifying areas of opportunity, providing market insights and
performance data metrics for Monster and strategic brands portfolios. - Work closely with international marketing leadership team in identifying Key Performance Indicators (KPIs). Build,
implement and track incentive programs for internal and external teams to ensure KPIs are achieved. - Provide real-time program analysis to ensure marketing dollars are being spent wisely and having impact on portfolio
performance across markets. - Communicate strategically, develop and/or creatively adapt programs that originate from brand marketing, bottler,
retailer and headquarter performance across markets. - Collaborate with multiple country contacts consisting of country managers, sales leads, key account managers, MAT
teams, marketing directors, operations, event, POS and other related personnel.
Position Requirements
- Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or another related field.
Additional Experience Desired: More than 3 years of regional experience in marketing, trade, sales management, Consumer
packaged goods (CPG), leadership position. - Additional Experience Desired: More than 3 years of experience in regional marketing business planning, revenue management leadership.
- Computer Skills Desired: Advanced user Microsoft office.