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Jobs or company...

Novotel Singapore on Stevens : Digital Marketing Manager

  • Full Time, onsite
  • Novotel Singapore on Stevens | Mercure Singapore on Stevens
  • Tanglin, Singapore
Salary undisclosed
Checking job availability...
Original
Simplified

The overall scope of the position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization.

Reporting directly to Director of Marketing & Communications.

Main responsibilities:

- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels

- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B

- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)

- Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers

- Reporting and Analysis of Web Direct and Indirect performance

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production

- Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines

- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels

- Manage Hotel’s online reputation

- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Ensure Accor App visibility and usage uplift across the hotel

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Qualification & Skills

- A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail

- A degree in Hospitality Management or Marketing and Communications

- Excellent English, both verbal and written

- Strong understanding of current digital marketing concepts, strategy and best practice

- Excellent Presentation and customer relationship skills

- Energetic and passionate to work

- Innovative approach to work

Job Types: Full-time, Permanent

Benefits:

  • Employee discount
  • Food provided
  • Health insurance

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • 13th month salary

Work Location: In person