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E-commerce / Digital Acquisition Executive
Salary undisclosed
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Duties and Responsibilities of the Job.
• Development:
Develop and implement digital acquisition marketing strategies to boost brand awareness and online sales. Be adept in creating captivating ad content in accordance with campaigns and rising trends.
• Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including paid search, social media, email, display advertising, third party shopping platforms and affiliate marketing.
• Data Analytics and Channel Optimization: Be adept in analysing stock inventory levels, average burn rate against ad performance and existing trends. Be agile in channel optimization to drive greater sales. This includes conducting A/B testing and other experiments to identify areas for improvement and optimize campaigns.
Website Optimization: Constantly review website traffic, conversion ratio and work with third party website vendor to suggest tweaks to boost sales conversion. Be responsible for optimizing the SEO / SEM and website write up accordingly. This is in addition to refreshing the website banners, content, layout and updating with new inventory to optimise the user experience and interface.
• Budget Management:
Manage and optimize marketing budgets to ensure maximum efficiency and ROI.
• Collaboration:
Work closely with internal teams (operations, sales, marketing) and external agencies to ensure alignment and achieve business objectives.
Assist with Sales during Pop Up events
Skills and Qualifications:
• At least 2 years of work experience with digital marketing channels:Proven experience in paid search, social media, third party shopping platforms, email marketing, basic html and other digital channels.
• Relevant degree in data analytics, marketing or retail
• Experience in activewear retail, fast moving fashion is a plus
• Strong analytical skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Proficiency in marketing analytics tools:Experience with tools like Google Analytics, Google Ads, meta and TikTok Shop as well as other social platforms
• Excellent communication and collaboration skills: Ability to create content for ads and work effectively with internal and external stakeholders.
• Problem-solving skills: Ability to identify and resolve issues that arise during campaign execution.
• Understanding of marketing principles: Strong understanding of marketing concepts, strategies, and best practices.
• Experience with CRM and marketing platforms: Shopify and Shopline website platforms, app development, Adobe Photoshop/ Illustrator, CapCut
• Development:
Develop and implement digital acquisition marketing strategies to boost brand awareness and online sales. Be adept in creating captivating ad content in accordance with campaigns and rising trends.
• Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including paid search, social media, email, display advertising, third party shopping platforms and affiliate marketing.
• Data Analytics and Channel Optimization: Be adept in analysing stock inventory levels, average burn rate against ad performance and existing trends. Be agile in channel optimization to drive greater sales. This includes conducting A/B testing and other experiments to identify areas for improvement and optimize campaigns.
Website Optimization: Constantly review website traffic, conversion ratio and work with third party website vendor to suggest tweaks to boost sales conversion. Be responsible for optimizing the SEO / SEM and website write up accordingly. This is in addition to refreshing the website banners, content, layout and updating with new inventory to optimise the user experience and interface.
• Budget Management:
Manage and optimize marketing budgets to ensure maximum efficiency and ROI.
• Collaboration:
Work closely with internal teams (operations, sales, marketing) and external agencies to ensure alignment and achieve business objectives.
Assist with Sales during Pop Up events
Skills and Qualifications:
• At least 2 years of work experience with digital marketing channels:Proven experience in paid search, social media, third party shopping platforms, email marketing, basic html and other digital channels.
• Relevant degree in data analytics, marketing or retail
• Experience in activewear retail, fast moving fashion is a plus
• Strong analytical skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Proficiency in marketing analytics tools:Experience with tools like Google Analytics, Google Ads, meta and TikTok Shop as well as other social platforms
• Excellent communication and collaboration skills: Ability to create content for ads and work effectively with internal and external stakeholders.
• Problem-solving skills: Ability to identify and resolve issues that arise during campaign execution.
• Understanding of marketing principles: Strong understanding of marketing concepts, strategies, and best practices.
• Experience with CRM and marketing platforms: Shopify and Shopline website platforms, app development, Adobe Photoshop/ Illustrator, CapCut