Digital and Ecommerce Marketing Manager (FMCG)

• Leading FMCG distributor brand.

• Role to oversee the company’s digital marketing efforts.

Digital and Ecommerce Marketing Manager (FMCG)

about the company

Our client is a highly regarded FMCG distributor, carrying a variety of top-tier brands. With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.

key responsibilities

• Design and execute digital marketing campaigns to increase traffic and conversions across e-commerce platforms.

• Work with internal teams and external agencies to develop high-quality content that aligns with both brand and retailer objectives.

• Utilize performance data to refine strategies and maximize ROI on digital marketing efforts.

• Manage paid advertising on social media and digital channels, ensuring targeted engagement within the FMCG sector.

• Develop content strategies that enhance brand awareness and consumer interaction on trade platforms.

• Leverage data analytics and customer insights to improve campaign targeting and effectiveness.

• Build and maintain strong relationships with retail partners to enhance digital sales initiatives.

• Work closely with retailers to coordinate marketing strategies, product launches, and promotional campaigns.

• Implement SEO best practices tailored for e-commerce platforms, optimizing product and category pages.

• Define and implement a comprehensive e-commerce strategy for trade partners, aligning with overall business goals.

• Oversee product selection, pricing, promotional strategies, and inventory planning for optimal sales performance.

• Collaborate with sales teams to ensure seamless integration between digital and offline trade strategies.

• Optimize product listings for visibility, search rankings, and improved conversion rates.

• Track and analyze e-commerce metrics, generating insights for performance improvement.

• Monitor and evaluate the effectiveness of trade partner e-commerce platforms, providing recommendations for growth.

• Coordinate with agencies and designers to develop point-of-sale (POS) and other marketing materials for online promotions.

• Ensure content meets industry standards and resonates with FMCG consumers.

• Oversee social influencer collaborations and manage content creation for digital campaigns.

• Keep up with industry trends, evolving consumer behavior, and new digital innovations to refine marketing strategies.

qualifications and experience:

• Degree in Marketing, Business or related field.

• 6 years of experience in digital marketing in the FMCG industry.

• In-depth knowledge of FMCG sales trends, trade marketing, and shopper behavior.

• Expertise in e-commerce platform management, including experience with major retailer websites and online marketplaces.

• Direct experience negotiating with buyers and retailers, with a deep understanding of consumer channels.

• Proven ability to meet sales targets and ensure consistent brand messaging across multiple platforms,

• Strong proficiency in e-commerce tools and digital marketing platforms (e.g., TikTok, Shopee, Lazada).

• Ability to thrive in a fast-paced, high-pressure environment, managing multiple projects simultaneously.

• Excellent communication skills and ability to work independently.

If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.

(EA: 94C3609/ R23112482)

experience

6 years

skills

digital marketing

qualifications

6 years of experience in digital marketing in the FMCG industry.
In-depth knowledge of FMCG sales trends, trade marketing, and shopper behavior.

education

Bachelor Degree