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Responsibilities:
- Drive e-commerce growth by developing onsite sales and engagement campaigns
- Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
- Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
- Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
- Create and execute digital marketing campaigns to increase site sales performance
- Optimized UX/UI to improve user experience and increase sales conversion.
- Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
- Work with external and internal stakeholders to develop and execute optimization for product and brand content.
- Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
- Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
- Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
- Review the e-commerce team resources for skills training, career advancement and recruitment.
- Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.
Requirements:
- Possess degree in Business Administration or equivalent.
- At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
- Prior experience in digital marketing strategy.
- Proficient in SEO, Woocommerce, Shopify, Wordpress.
- Solid knowledge of web analytics tools like Google Analytics.
- Ability to handle a small team.
- Self-driven and motivated.
Responsibilities:
- Drive e-commerce growth by developing onsite sales and engagement campaigns
- Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
- Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
- Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
- Create and execute digital marketing campaigns to increase site sales performance
- Optimized UX/UI to improve user experience and increase sales conversion.
- Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
- Work with external and internal stakeholders to develop and execute optimization for product and brand content.
- Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
- Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
- Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
- Review the e-commerce team resources for skills training, career advancement and recruitment.
- Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.
Requirements:
- Possess degree in Business Administration or equivalent.
- At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
- Prior experience in digital marketing strategy.
- Proficient in SEO, Woocommerce, Shopify, Wordpress.
- Solid knowledge of web analytics tools like Google Analytics.
- Ability to handle a small team.
- Self-driven and motivated.