Performance Marketing Specialist - SeaMoney Credit
Salary undisclosed
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Job Description
- Develop & Execute Online Campaigns – Plan, launch, and manage data-driven digital marketing campaigns across multiple online channels to drive user acquisition and engagement for credit products.
- Performance Tracking & Optimization – Analyze key metrics such as traffic, conversion rates, and user engagement to optimize campaign performance and maximize ROI.
- Cross-Functional Collaboration – Work closely with various teams to align marketing strategies with business goals and ensure seamless execution of marketing initiatives.
- Market Insights & Localization – Adapt marketing strategies based on consumer behavior, competitor analysis, and local market trends.
- Online Activations & Engagement – Drive brand awareness and adoption through digital activations.
- 3-5 years of work experience. Bachelor's degree in Marketing, Business, or a related field.
- Past experience in digital marketing, with a focus on online campaigns and digital activations or a similar role, ideally within the fintech, financial services, or technology sectors.
- Proven experience managing multi-channel digital campaigns to drive user acquisition and engagement. Strong understanding of brand positioning and digital engagement strategies.
- Strong numerical sense and advanced proficiency in Excel with the ability to interpret data, analyze trends, and optimize marketing strategies based on performance insights.
- Creative and analytical mindset, with the ability to interpret data and make informed decisions.
- Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.
Job Description
- Develop & Execute Online Campaigns – Plan, launch, and manage data-driven digital marketing campaigns across multiple online channels to drive user acquisition and engagement for credit products.
- Performance Tracking & Optimization – Analyze key metrics such as traffic, conversion rates, and user engagement to optimize campaign performance and maximize ROI.
- Cross-Functional Collaboration – Work closely with various teams to align marketing strategies with business goals and ensure seamless execution of marketing initiatives.
- Market Insights & Localization – Adapt marketing strategies based on consumer behavior, competitor analysis, and local market trends.
- Online Activations & Engagement – Drive brand awareness and adoption through digital activations.
- 3-5 years of work experience. Bachelor's degree in Marketing, Business, or a related field.
- Past experience in digital marketing, with a focus on online campaigns and digital activations or a similar role, ideally within the fintech, financial services, or technology sectors.
- Proven experience managing multi-channel digital campaigns to drive user acquisition and engagement. Strong understanding of brand positioning and digital engagement strategies.
- Strong numerical sense and advanced proficiency in Excel with the ability to interpret data, analyze trends, and optimize marketing strategies based on performance insights.
- Creative and analytical mindset, with the ability to interpret data and make informed decisions.
- Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.