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Performance Marketing Specialist - SeaMoney Credit

Salary undisclosed

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Job Description

  • Develop & Execute Online Campaigns – Plan, launch, and manage data-driven digital marketing campaigns across multiple online channels to drive user acquisition and engagement for credit products.
  • Performance Tracking & Optimization – Analyze key metrics such as traffic, conversion rates, and user engagement to optimize campaign performance and maximize ROI.
  • Cross-Functional Collaboration – Work closely with various teams to align marketing strategies with business goals and ensure seamless execution of marketing initiatives.
  • Market Insights & Localization – Adapt marketing strategies based on consumer behavior, competitor analysis, and local market trends.
  • Online Activations & Engagement – Drive brand awareness and adoption through digital activations.

Requirements

  • 3-5 years of work experience. Bachelor's degree in Marketing, Business, or a related field.
  • Past experience in digital marketing, with a focus on online campaigns and digital activations or a similar role, ideally within the fintech, financial services, or technology sectors.
  • Proven experience managing multi-channel digital campaigns to drive user acquisition and engagement. Strong understanding of brand positioning and digital engagement strategies.
  • Strong numerical sense and advanced proficiency in Excel with the ability to interpret data, analyze trends, and optimize marketing strategies based on performance insights.
  • Creative and analytical mindset, with the ability to interpret data and make informed decisions.
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.
Job Description

  • Develop & Execute Online Campaigns – Plan, launch, and manage data-driven digital marketing campaigns across multiple online channels to drive user acquisition and engagement for credit products.
  • Performance Tracking & Optimization – Analyze key metrics such as traffic, conversion rates, and user engagement to optimize campaign performance and maximize ROI.
  • Cross-Functional Collaboration – Work closely with various teams to align marketing strategies with business goals and ensure seamless execution of marketing initiatives.
  • Market Insights & Localization – Adapt marketing strategies based on consumer behavior, competitor analysis, and local market trends.
  • Online Activations & Engagement – Drive brand awareness and adoption through digital activations.

Requirements

  • 3-5 years of work experience. Bachelor's degree in Marketing, Business, or a related field.
  • Past experience in digital marketing, with a focus on online campaigns and digital activations or a similar role, ideally within the fintech, financial services, or technology sectors.
  • Proven experience managing multi-channel digital campaigns to drive user acquisition and engagement. Strong understanding of brand positioning and digital engagement strategies.
  • Strong numerical sense and advanced proficiency in Excel with the ability to interpret data, analyze trends, and optimize marketing strategies based on performance insights.
  • Creative and analytical mindset, with the ability to interpret data and make informed decisions.
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.