
Assistant Manager/Manager, Performance Specialist (Marketing & Media Solutions)
Salary undisclosed
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Simplified
- Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
- Perform gap analysis and provide guidance on digital campaign optimisation.
- Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
- Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
- Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
- Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
- Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
- Play an important part in all ad transformation activities, contributing to the business growth.
- Min. 4 years of relevant experience in media, digital marketing or agency space.
- A transformative approach to leadership that inspires and empowers others.
- Experience in working in a cross-functional capacity within a dynamic, rapidly changing environment.
- Demonstrated capacity to communicate complex large-scale concepts clearly and simply.
- Strong understanding of digital marketing principles, SEM/SEO, programmatic, and campaign optimization.
- Demonstrate the ability to review and analyse data for story-telling and present coherent strategies for media recommendations.
- Able to put together presentation slides and have dynamic presentation skills with the ability to link back to the business objectives.
- Able to think strategically to address business challenges and have problem-solving skills.
- Highly organized, detail-oriented, result focus with a can-do attitude.
Stjobs
- Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
- Perform gap analysis and provide guidance on digital campaign optimisation.
- Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
- Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
- Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
- Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
- Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
- Play an important part in all ad transformation activities, contributing to the business growth.
- Min. 4 years of relevant experience in media, digital marketing or agency space.
- A transformative approach to leadership that inspires and empowers others.
- Experience in working in a cross-functional capacity within a dynamic, rapidly changing environment.
- Demonstrated capacity to communicate complex large-scale concepts clearly and simply.
- Strong understanding of digital marketing principles, SEM/SEO, programmatic, and campaign optimization.
- Demonstrate the ability to review and analyse data for story-telling and present coherent strategies for media recommendations.
- Able to put together presentation slides and have dynamic presentation skills with the ability to link back to the business objectives.
- Able to think strategically to address business challenges and have problem-solving skills.
- Highly organized, detail-oriented, result focus with a can-do attitude.
Stjobs