Business and Marketing Executive

Job Overview:

We are seeking a results-driven Business and Marketing Executive to join our team in the marine sector. The ideal candidate will develop and implement marketing and business strategies to promote marine products, services, and solutions, including shipping, maritime technologies, and marine equipment. This position requires deep knowledge of the marine industry and its specific market dynamics.

Key Responsibilities:

1. Marine Market Strategy Development:

-Develop and implement marketing strategies tailored specifically to the marine sector, including shipping, maritime logistics, and marine technology.

-Research marine industry trends, competitor offerings, and customer needs to drive innovative business opportunities.

-Monitor market conditions in the marine sector and adjust strategies based on market demands and regulatory changes.

2. Business Development:

-Identify new business opportunities, partnerships, and clients in the marine industry, including shipowners, logistics companies, and marine equipment suppliers.

-Build and maintain long-term relationships with key clients, stakeholders, and partners in the marine sector.

-Generate leads and convert them into business opportunities by providing tailored solutions for the marine industry.

3. Campaign Planning and Execution:

-Plan and execute marketing campaigns that promote marine-related products and services, such as shipping solutions, maritime technology, or vessel management systems.

-Coordinate digital, print, and event-based marketing initiatives for the marine business.

-Track the performance of marketing campaigns and adjust strategies to optimize outcomes.

-Marine Industry Branding:

-Strengthen the brand presence within the marine industry by ensuring consistent messaging across all marketing materials and channels.

-Work with internal teams to maintain a high standard of branding and ensure alignment with the industry’s best practices.

4. Lead Generation and Client Acquisition:

-Drive lead generation efforts through online platforms, maritime trade shows, and other marketing channels.

-Qualify leads, engage with prospective clients, and close business deals related to marine products and services.

5. Content Creation and Marketing:

-Develop industry-specific content, including blog posts, newsletters, case studies, and white papers, to promote the company’s expertise in the marine sector.

-Ensure the content is relevant to the target audience in the marine industry, including vessel operators, marine engineers, and maritime logistics professionals.

6. Sales and Marketing Alignment:

-Collaborate with the sales team to align marketing strategies with business development objectives and ensure marketing efforts support sales targets.

-Assist the sales team by providing them with relevant marketing materials, presentations, and proposals to close deals within the marine sector.

7. Market Research & Analysis:

-Conduct market research to gather insights into the marine industry's needs, challenges, and opportunities, including environmental regulations, technological advancements, and shipping trends.

-Analyze competitive trends and propose strategies to differentiate the company’s offerings from others in the market.

8. Event Coordination:

-Organize and attend marine industry events, such as trade shows, conferences, and seminars, to increase brand visibility, generate leads, and establish industry relationships.

-Represent the company at marine-focused events and help build brand recognition within the marine community.

9. Reporting and Performance Tracking:

-Provide regular reports on key performance indicators (KPIs), such as campaign success, market growth, and sales performance within the marine sector.

-Use insights to inform strategic decision-making and marketing improvements.

______________

Key Skills and Qualifications:

• Education: Minimum Diploma in Marketing, Business Administration, Maritime Studies, or a related field.

• Experience: Proven experience in business development or marketing, ideally within the marine, shipping, or maritime sectors.

• Industry Knowledge: Strong understanding of the marine industry, including shipping logistics, vessel management, marine technology, and the regulatory landscape.

• Communication: Excellent verbal and written communication skills, with the ability to communicate effectively with clients, stakeholders, and internal teams.

• Sales & Business Acumen: Ability to drive sales and business growth through strategic marketing initiatives and relationship building.

• Digital Marketing: Familiarity with digital marketing tools, including social media, SEO, content marketing, E-Commerce and data analytics.

• Project Management: Strong organizational and project management skills to oversee marketing campaigns and business initiatives.

• Networking: Ability to establish strong relationships with key players in the marine sector, such as shipowners, port authorities, and maritime service providers.

• Tech-Savvy: Proficiency in CRM systems, MS Office Suite, and marketing automation tools.

Job Overview:

We are seeking a results-driven Business and Marketing Executive to join our team in the marine sector. The ideal candidate will develop and implement marketing and business strategies to promote marine products, services, and solutions, including shipping, maritime technologies, and marine equipment. This position requires deep knowledge of the marine industry and its specific market dynamics.

Key Responsibilities:

1. Marine Market Strategy Development:

-Develop and implement marketing strategies tailored specifically to the marine sector, including shipping, maritime logistics, and marine technology.

-Research marine industry trends, competitor offerings, and customer needs to drive innovative business opportunities.

-Monitor market conditions in the marine sector and adjust strategies based on market demands and regulatory changes.

2. Business Development:

-Identify new business opportunities, partnerships, and clients in the marine industry, including shipowners, logistics companies, and marine equipment suppliers.

-Build and maintain long-term relationships with key clients, stakeholders, and partners in the marine sector.

-Generate leads and convert them into business opportunities by providing tailored solutions for the marine industry.

3. Campaign Planning and Execution:

-Plan and execute marketing campaigns that promote marine-related products and services, such as shipping solutions, maritime technology, or vessel management systems.

-Coordinate digital, print, and event-based marketing initiatives for the marine business.

-Track the performance of marketing campaigns and adjust strategies to optimize outcomes.

-Marine Industry Branding:

-Strengthen the brand presence within the marine industry by ensuring consistent messaging across all marketing materials and channels.

-Work with internal teams to maintain a high standard of branding and ensure alignment with the industry’s best practices.

4. Lead Generation and Client Acquisition:

-Drive lead generation efforts through online platforms, maritime trade shows, and other marketing channels.

-Qualify leads, engage with prospective clients, and close business deals related to marine products and services.

5. Content Creation and Marketing:

-Develop industry-specific content, including blog posts, newsletters, case studies, and white papers, to promote the company’s expertise in the marine sector.

-Ensure the content is relevant to the target audience in the marine industry, including vessel operators, marine engineers, and maritime logistics professionals.

6. Sales and Marketing Alignment:

-Collaborate with the sales team to align marketing strategies with business development objectives and ensure marketing efforts support sales targets.

-Assist the sales team by providing them with relevant marketing materials, presentations, and proposals to close deals within the marine sector.

7. Market Research & Analysis:

-Conduct market research to gather insights into the marine industry's needs, challenges, and opportunities, including environmental regulations, technological advancements, and shipping trends.

-Analyze competitive trends and propose strategies to differentiate the company’s offerings from others in the market.

8. Event Coordination:

-Organize and attend marine industry events, such as trade shows, conferences, and seminars, to increase brand visibility, generate leads, and establish industry relationships.

-Represent the company at marine-focused events and help build brand recognition within the marine community.

9. Reporting and Performance Tracking:

-Provide regular reports on key performance indicators (KPIs), such as campaign success, market growth, and sales performance within the marine sector.

-Use insights to inform strategic decision-making and marketing improvements.

______________

Key Skills and Qualifications:

• Education: Minimum Diploma in Marketing, Business Administration, Maritime Studies, or a related field.

• Experience: Proven experience in business development or marketing, ideally within the marine, shipping, or maritime sectors.

• Industry Knowledge: Strong understanding of the marine industry, including shipping logistics, vessel management, marine technology, and the regulatory landscape.

• Communication: Excellent verbal and written communication skills, with the ability to communicate effectively with clients, stakeholders, and internal teams.

• Sales & Business Acumen: Ability to drive sales and business growth through strategic marketing initiatives and relationship building.

• Digital Marketing: Familiarity with digital marketing tools, including social media, SEO, content marketing, E-Commerce and data analytics.

• Project Management: Strong organizational and project management skills to oversee marketing campaigns and business initiatives.

• Networking: Ability to establish strong relationships with key players in the marine sector, such as shipowners, port authorities, and maritime service providers.

• Tech-Savvy: Proficiency in CRM systems, MS Office Suite, and marketing automation tools.