Social Content Creation Manager

RESPONSIBILITIES

Content Creation & Strategy

• Develop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand’s identity
• Collaborate with internal creative teams to conceptualize and produce engaging social-first content
• Establish and oversee the social content plan/calendar, and execute briefs to ensure social-first content is conceptualized at the beginning of the season, aligned with product drops
• Craft compelling storytelling narratives that resonate with the brand’s audience and consumers
• Ensure consistency in tone, visuals, and messaging across all digital platforms
• Serve as a brand ambassador, proactively building relationships and networking with key industry players for future opportunities

Social Media & Digital Campaigns

• Plan and execute digital campaigns to drive engagement, reach, and brand awareness
• Oversee the publishing of content across platforms such as Instagram, TikTok, WeChat, YouTube, and emerging digital channels
• Leverage insights and trends to optimize content performance and audience interaction
• Work closely with global and regional teams to tailor content for specific markets

Influencer & Brand Collaborations

• Manage partnerships and collaborations for organic and paid content opportunities
• Oversee content production for influencer-led campaigns and activations
• Identify and engage with influencers, rising talents, ambassadors, community and content creators who align with brand’s vision

Performance Tracking & Optimization

• Monitor key performance metrics for content and social media initiatives
• Analyse audience engagement and campaign effectiveness to refine future content strategies
• Provide regular reports and insights to senior management on content performance and market trends
• Optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged

Event & Campaign Coverage

• Lead real-time content creation for events, store activations, shows, and product launches
• Ensure timely and high-quality content output for coverage and exclusive digital storytelling

REQUIREMENTS

• 5+ years of experience in content creation, social media management, or digital marketing within the fashion industry
• Deep understanding of digital trends, branding, and consumer engagement strategies
• Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro, and other editing software
• Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
• Strong grasp of social media algorithms, audience behaviour, and emerging digital platforms
• Proven track record in managing influencer partnerships and digital collaborations
• Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
• Adaptable and responsive to changing industry trends and brand needs
• Willing to work beyond standard office hours, including weekends, when necessary
• Open to and comfortable with international travel as required

RESPONSIBILITIES

Content Creation & Strategy

• Develop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand’s identity
• Collaborate with internal creative teams to conceptualize and produce engaging social-first content
• Establish and oversee the social content plan/calendar, and execute briefs to ensure social-first content is conceptualized at the beginning of the season, aligned with product drops
• Craft compelling storytelling narratives that resonate with the brand’s audience and consumers
• Ensure consistency in tone, visuals, and messaging across all digital platforms
• Serve as a brand ambassador, proactively building relationships and networking with key industry players for future opportunities

Social Media & Digital Campaigns

• Plan and execute digital campaigns to drive engagement, reach, and brand awareness
• Oversee the publishing of content across platforms such as Instagram, TikTok, WeChat, YouTube, and emerging digital channels
• Leverage insights and trends to optimize content performance and audience interaction
• Work closely with global and regional teams to tailor content for specific markets

Influencer & Brand Collaborations

• Manage partnerships and collaborations for organic and paid content opportunities
• Oversee content production for influencer-led campaigns and activations
• Identify and engage with influencers, rising talents, ambassadors, community and content creators who align with brand’s vision

Performance Tracking & Optimization

• Monitor key performance metrics for content and social media initiatives
• Analyse audience engagement and campaign effectiveness to refine future content strategies
• Provide regular reports and insights to senior management on content performance and market trends
• Optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged

Event & Campaign Coverage

• Lead real-time content creation for events, store activations, shows, and product launches
• Ensure timely and high-quality content output for coverage and exclusive digital storytelling

REQUIREMENTS

• 5+ years of experience in content creation, social media management, or digital marketing within the fashion industry
• Deep understanding of digital trends, branding, and consumer engagement strategies
• Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro, and other editing software
• Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
• Strong grasp of social media algorithms, audience behaviour, and emerging digital platforms
• Proven track record in managing influencer partnerships and digital collaborations
• Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
• Adaptable and responsive to changing industry trends and brand needs
• Willing to work beyond standard office hours, including weekends, when necessary
• Open to and comfortable with international travel as required