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Scope of role:
The role sits within OMD’s performance team. The team has a market-leading position in implementational / executional management. As a performance planner, you will be tasked with the planning, optimization and activation of digital campaigns.
Reporting Structure:
- You report to the Performance Director / Performance Manager in the team.
Key Responsibilities:
- Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
- Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
- Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
- Ensure budgets are tracked and spent efficiently
- Perform data analysis and provide thought leadership based on consumer insights where relevant
- Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
- Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary. Clear verbal and written communication skills
- Competency with figures and simple calculations - including pivot tables, charts and formulae
- Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
- Own budget planning & tracking (media finance) for the campaigns under your belt
Required Skills:
- Minimum 1 year of SEM activation and optimization experience
- Minimum 1 year of Social Ads setup experience
- Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
- Basic experience of pulling Campaign Manager Floodlight reports is required
- Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
- Attention to detail is a must; accuracy in work is the top KPI
- Able to articulate and communicate clearly and persuasively
- Able to multitask and manage expectations of multiple stakeholders
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Excellent verbal and written communication skills
Personal Attributes:
- Strong attention to detail
- Prior experience in a media agency preferred
- A ‘Can Do’ attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, with media owners and clients
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
Scope of role:
The role sits within OMD’s performance team. The team has a market-leading position in implementational / executional management. As a performance planner, you will be tasked with the planning, optimization and activation of digital campaigns.
Reporting Structure:
- You report to the Performance Director / Performance Manager in the team.
Key Responsibilities:
- Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
- Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
- Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
- Ensure budgets are tracked and spent efficiently
- Perform data analysis and provide thought leadership based on consumer insights where relevant
- Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
- Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary. Clear verbal and written communication skills
- Competency with figures and simple calculations - including pivot tables, charts and formulae
- Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
- Own budget planning & tracking (media finance) for the campaigns under your belt
Required Skills:
- Minimum 1 year of SEM activation and optimization experience
- Minimum 1 year of Social Ads setup experience
- Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
- Basic experience of pulling Campaign Manager Floodlight reports is required
- Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
- Attention to detail is a must; accuracy in work is the top KPI
- Able to articulate and communicate clearly and persuasively
- Able to multitask and manage expectations of multiple stakeholders
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Excellent verbal and written communication skills
Personal Attributes:
- Strong attention to detail
- Prior experience in a media agency preferred
- A ‘Can Do’ attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, with media owners and clients
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines