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Job Summary:
The E-commerce Specialist will be responsible for building, managing, and growing the hotel’s e-commerce platform, driving online sales, and optimizing conversion rates. This hands-on role involves launching digital products, managing online promotions, and ensuring seamless guest experiences through the hotel’s online store. The ideal candidate is tech-savvy, data-driven, and commercially focused, with experience in e-commerce platforms, digital marketing, and sales optimization.
Responsibilities include (but not limited to):
E-commerce Platform Setup & Management
• Develop, maintain, and optimize the hotel’s online store for seamless guest shopping experiences.
• Ensure smooth payment processing, checkout flow, and mobile-friendly design.
• Regularly update product listings, pricing, and promotional offers.
Digital Sales & Revenue Growth
• Launch and sell exclusive online packages (e.g., staycations, F&B deals, gift vouchers).
• Optimize product placement, pricing strategies, and promotional tactics to boost online revenue.
• Monitor and improve conversion rates, cart abandonment, and online customer journeys.
Marketing & Customer Acquisition
• Work closely with the marketing team to run email campaigns, social media ads, and Google Ads to drive traffic to the store.
• Implement SEO and paid strategies to improve visibility and attract high-intent buyers.
• Set up remarketing campaigns to engage potential customers and increase conversion rates.
Analytics & Performance Optimization
• Track Google Analytics, e-commerce dashboard metrics, and ad performance to measure success.
• Conduct A/B testing on landing pages, ad creatives, and promotions to maximize ROI.
• Provide regular reports on sales trends, customer behavior, and marketing performance.
Customer Experience & Operations Support
• Ensure seamless fulfillment of online purchases, working with relevant departments.
• Manage customer inquiries related to e-commerce transactions.
• Work with internal teams (F&B, Rooms, Events) to align online sales with operational execution.
Key Requirements & Skills:
• 2+ years of experience in e-commerce, digital sales, or online marketing.
• Hands-on experience with Shopify, WooCommerce, Magento, or similar platforms.
• Proficiency in Google Analytics, Meta (Facebook) Ads, Google Ads, and email marketing tools.
• Strong understanding of conversion rate optimization (CRO) and A/B testing.
• Knowledge of SEO, SEM, and digital ad management to drive traffic and sales.
• Tech-savvy with basic HTML, CMS experience, and digital marketing tools.
• Analytical mindset with strong problem-solving skills and commercial acumen.
• Bachelor’s degree in Marketing, Digital Commerce, Business, or related field preferred.
The E-commerce Specialist will be responsible for building, managing, and growing the hotel’s e-commerce platform, driving online sales, and optimizing conversion rates. This hands-on role involves launching digital products, managing online promotions, and ensuring seamless guest experiences through the hotel’s online store. The ideal candidate is tech-savvy, data-driven, and commercially focused, with experience in e-commerce platforms, digital marketing, and sales optimization.
Responsibilities include (but not limited to):
E-commerce Platform Setup & Management
• Develop, maintain, and optimize the hotel’s online store for seamless guest shopping experiences.
• Ensure smooth payment processing, checkout flow, and mobile-friendly design.
• Regularly update product listings, pricing, and promotional offers.
Digital Sales & Revenue Growth
• Launch and sell exclusive online packages (e.g., staycations, F&B deals, gift vouchers).
• Optimize product placement, pricing strategies, and promotional tactics to boost online revenue.
• Monitor and improve conversion rates, cart abandonment, and online customer journeys.
Marketing & Customer Acquisition
• Work closely with the marketing team to run email campaigns, social media ads, and Google Ads to drive traffic to the store.
• Implement SEO and paid strategies to improve visibility and attract high-intent buyers.
• Set up remarketing campaigns to engage potential customers and increase conversion rates.
Analytics & Performance Optimization
• Track Google Analytics, e-commerce dashboard metrics, and ad performance to measure success.
• Conduct A/B testing on landing pages, ad creatives, and promotions to maximize ROI.
• Provide regular reports on sales trends, customer behavior, and marketing performance.
Customer Experience & Operations Support
• Ensure seamless fulfillment of online purchases, working with relevant departments.
• Manage customer inquiries related to e-commerce transactions.
• Work with internal teams (F&B, Rooms, Events) to align online sales with operational execution.
Key Requirements & Skills:
• 2+ years of experience in e-commerce, digital sales, or online marketing.
• Hands-on experience with Shopify, WooCommerce, Magento, or similar platforms.
• Proficiency in Google Analytics, Meta (Facebook) Ads, Google Ads, and email marketing tools.
• Strong understanding of conversion rate optimization (CRO) and A/B testing.
• Knowledge of SEO, SEM, and digital ad management to drive traffic and sales.
• Tech-savvy with basic HTML, CMS experience, and digital marketing tools.
• Analytical mindset with strong problem-solving skills and commercial acumen.
• Bachelor’s degree in Marketing, Digital Commerce, Business, or related field preferred.