[Travel Retail] - Visual Merchandiser, Fragrance
Salary undisclosed
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Key Job Accountabilities:
He/she contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
He/she contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
- PLV - manage newness & Institutional display design, concept adaptation, order forecast, production and allocation
- Visual - process cropping adaptation, planning with language strategy and validation
- Retro planning - implement launches following marketing calendar in a timely manner
- Counter update - organize all in store soft merchandising materials toU enhance POS retail excellence consistently
- Promotions / HPP - execute project management from design à technical input à production à installation à rectification à report & record
- Guideline & Planogram - provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor
- Report - maintain systematic photo report & records for presentation or review use
- Shop visit - conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance
- Closely collaborate with Retail Design & Project Coordination teams
- Estimate opening costs of VM collaterals
- Integrate a precise list of VM materials for Project Coordination logistics arrangements
- Customize production of specific staging PLV
- Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
- Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
- Function as gate keeper to prevent Retail Design teams from various counter configuration’s development
- Contribute VM expertise for PR / KOL / media purposed events
- Proceed project bidding to nominate appropriate vendors
- Provide technical and practical advices
- Participate factory check for structural review and QC
- Retail & Merchandising Department
- Facilitate decision making through communication and negotiation
- Within Merchandising team - between RD & PE
- Within L’Oréal - between DMI / TRM / Asia Zone
- Within L’Oréal TRAP - between Marketing / Commercial / Finance / Purchasing / Strategic Business Development
- External - Contractors & vendors / Design Agency / Retailers / Airport Authorities
- Formulate annual budget and review periodically
- PLV development for both newness & institutional (order from DMI / Asia Zone / local production)
- Counter update cost (visual printing, guideline and installation)
- Promotion cost (design, production, installation and photo shooting)
- Master Retail Design Fundamentals
- Designs Customer Centric Retail Concept
- Delivers Operational Implementation with Excellence
- Act as a Business Driver
- Bachelor’s degree or above preferable in Visual Design, Visual Merchandising or related discipline
- Minimum 3 years’ experience in Visual merchandising, strong in Project management, PLV developments in retail business
- Sense of budgeting
- Fluent in English and Chinese, required to work with Chinese vendors
- Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
- Motivated, organized and detail-oriented; able to work independently
Key Job Accountabilities:
He/she contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
He/she contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
- PLV - manage newness & Institutional display design, concept adaptation, order forecast, production and allocation
- Visual - process cropping adaptation, planning with language strategy and validation
- Retro planning - implement launches following marketing calendar in a timely manner
- Counter update - organize all in store soft merchandising materials toU enhance POS retail excellence consistently
- Promotions / HPP - execute project management from design à technical input à production à installation à rectification à report & record
- Guideline & Planogram - provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor
- Report - maintain systematic photo report & records for presentation or review use
- Shop visit - conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance
- Closely collaborate with Retail Design & Project Coordination teams
- Estimate opening costs of VM collaterals
- Integrate a precise list of VM materials for Project Coordination logistics arrangements
- Customize production of specific staging PLV
- Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
- Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
- Function as gate keeper to prevent Retail Design teams from various counter configuration’s development
- Contribute VM expertise for PR / KOL / media purposed events
- Proceed project bidding to nominate appropriate vendors
- Provide technical and practical advices
- Participate factory check for structural review and QC
- Retail & Merchandising Department
- Facilitate decision making through communication and negotiation
- Within Merchandising team - between RD & PE
- Within L’Oréal - between DMI / TRM / Asia Zone
- Within L’Oréal TRAP - between Marketing / Commercial / Finance / Purchasing / Strategic Business Development
- External - Contractors & vendors / Design Agency / Retailers / Airport Authorities
- Formulate annual budget and review periodically
- PLV development for both newness & institutional (order from DMI / Asia Zone / local production)
- Counter update cost (visual printing, guideline and installation)
- Promotion cost (design, production, installation and photo shooting)
- Master Retail Design Fundamentals
- Designs Customer Centric Retail Concept
- Delivers Operational Implementation with Excellence
- Act as a Business Driver
- Bachelor’s degree or above preferable in Visual Design, Visual Merchandising or related discipline
- Minimum 3 years’ experience in Visual merchandising, strong in Project management, PLV developments in retail business
- Sense of budgeting
- Fluent in English and Chinese, required to work with Chinese vendors
- Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
- Motivated, organized and detail-oriented; able to work independently