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- Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
- Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
- Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.
- Work on O2O (online to offline and vice versa) campaigns (e.g. hotel bouncebacks, social media redemption mechanics, etc.) with internal and external partners.
- Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers' shopping experiences
- Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores and promotional spaces across APAC region.
- Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.
- Support the conceptualization and execution of loyalty programs for Coty brands in close collaboration with cross functional teams (marketing, commercial), external agencies, and retailers.
- Grow engaged customer database through a robust content strategy.
- Track channel, campaign, creative, test performance and share regular updates and learnings to key stakeholders.
- Evaluate competitors' digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
- Assist in upskilling extended team's digital capabilities through providing insights into industry's latest trends & happenings
- Undergraduates who can commit for at least 6 months (Jul 2025 to Dec 2025) for a full-time internship.
- Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
- Effectively bilingual in English and Chinese
- Self-motivated and self-starter, with strong ownership and learner mindset.
- Possesses intellectual curiosity, with an appetite for problem solving and comfortable with changes and uncertainty.
- Adaptable and articulate, with the ability to work in a fast-paced environment and interacting with a myriad of internal and external stakeholders.
- Strong interest in beauty.
- Acquire digital campaign management skills, that includes:
- Digital strategy formulation (guided by line manager)
- Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
- Increase digital competency through understanding industry's latest happenings & trends
- How to bring actionable insights with real commercial impact through data analysis
- Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
- Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
- Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.
- Work on O2O (online to offline and vice versa) campaigns (e.g. hotel bouncebacks, social media redemption mechanics, etc.) with internal and external partners.
- Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers' shopping experiences
- Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores and promotional spaces across APAC region.
- Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.
- Support the conceptualization and execution of loyalty programs for Coty brands in close collaboration with cross functional teams (marketing, commercial), external agencies, and retailers.
- Grow engaged customer database through a robust content strategy.
- Track channel, campaign, creative, test performance and share regular updates and learnings to key stakeholders.
- Evaluate competitors' digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
- Assist in upskilling extended team's digital capabilities through providing insights into industry's latest trends & happenings
- Undergraduates who can commit for at least 6 months (Jul 2025 to Dec 2025) for a full-time internship.
- Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
- Effectively bilingual in English and Chinese
- Self-motivated and self-starter, with strong ownership and learner mindset.
- Possesses intellectual curiosity, with an appetite for problem solving and comfortable with changes and uncertainty.
- Adaptable and articulate, with the ability to work in a fast-paced environment and interacting with a myriad of internal and external stakeholders.
- Strong interest in beauty.
- Acquire digital campaign management skills, that includes:
- Digital strategy formulation (guided by line manager)
- Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
- Increase digital competency through understanding industry's latest happenings & trends
- How to bring actionable insights with real commercial impact through data analysis