Senior Manager, User Growth

Full Time, onsite
COINUP PTE. LTD.
Central, Singapore

$ 6,000 - $ 8,000 / month

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Role Overview:

The User Growth Manager will be responsible for developing and executing comprehensive growth strategies to attract and retain users on our cryptocurrency exchange platform. This role requires a deep understanding of the cryptocurrency market, user behavior, and effective growth marketing techniques. The ideal candidate will be data-driven, creative, and possess a strong ability to collaborate with cross-functional teams.

Responsibilities:

Develop and Execute Growth Strategies:
Design and implement comprehensive user acquisition and retention strategies to drive sustainable growth.
Identify and analyze key growth levers and opportunities within the cryptocurrency market.
Develop and manage marketing campaigns across various channels, including digital advertising, social media, content marketing, and partnerships.
Data Analysis and Performance Tracking:
Monitor and analyze key performance indicators (KPIs) such as user acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and retention rates.
Utilize data analytics tools to track campaign performance, identify trends, and optimize strategies.
Generate regular reports and insights on user growth metrics to inform decision-making.
User Acquisition and Onboarding:
Optimize the user onboarding process to improve conversion rates and user engagement.
Develop and manage referral programs, affiliate marketing, and other user acquisition initiatives.
Explore and implement innovative growth hacking techniques to attract new users.
User Retention and Engagement:
Develop and implement strategies to improve user retention and engagement, including loyalty programs, community building, and personalized communication.
Conduct user research and gather feedback to understand user needs and improve the user experience.
Create and manage engaging content to educate and inform users about the cryptocurrency market and our platform.
Partnerships and Collaborations:
Identify and build strategic partnerships with influencers (KOL), media outlets, and other relevant organizations.
Collaborate with cross-functional teams, including marketing, product, operations and engineering, to achieve growth objectives.
Stay up to date with the newest trends within crypto space.
Budget Management:
Manage and optimize the growth marketing budget to ensure efficient allocation of resources.

Qualifications:

Bachelor's degree in marketing, business, or a related field.
5 years + of proven experience in user growth/performance, digital marketing, or a related role, preferably within the cryptocurrency or fintech industry (1 year +).
Strong understanding of the cryptocurrency market, blockchain technology, and user behavior.
Proficiency in data analytics tools such as Google Analytics, Amplitude, or similar platforms.
Experience with digital advertising platforms such as Google Ads, Facebook Ads, and social media marketing.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving abilities.
Ability to work in a fast-paced and dynamic environment.
Knowledge of SEO, ASO and ASA.
Experience working in cryptocurrency exchanges would be advantageous.

Role Overview:

Responsibilities:

Develop and Execute Growth Strategies:
Design and implement comprehensive user acquisition and retention strategies to drive sustainable growth.
Identify and analyze key growth levers and opportunities within the cryptocurrency market.
Develop and manage marketing campaigns across various channels, including digital advertising, social media, content marketing, and partnerships.
Data Analysis and Performance Tracking:
Monitor and analyze key performance indicators (KPIs) such as user acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and retention rates.
Utilize data analytics tools to track campaign performance, identify trends, and optimize strategies.
Generate regular reports and insights on user growth metrics to inform decision-making.
User Acquisition and Onboarding:
Optimize the user onboarding process to improve conversion rates and user engagement.
Develop and manage referral programs, affiliate marketing, and other user acquisition initiatives.
Explore and implement innovative growth hacking techniques to attract new users.
User Retention and Engagement:
Develop and implement strategies to improve user retention and engagement, including loyalty programs, community building, and personalized communication.
Conduct user research and gather feedback to understand user needs and improve the user experience.
Create and manage engaging content to educate and inform users about the cryptocurrency market and our platform.
Partnerships and Collaborations:
Identify and build strategic partnerships with influencers (KOL), media outlets, and other relevant organizations.
Collaborate with cross-functional teams, including marketing, product, operations and engineering, to achieve growth objectives.
Stay up to date with the newest trends within crypto space.
Budget Management:
Manage and optimize the growth marketing budget to ensure efficient allocation of resources.

Qualifications:

Bachelor's degree in marketing, business, or a related field.
5 years + of proven experience in user growth/performance, digital marketing, or a related role, preferably within the cryptocurrency or fintech industry (1 year +).
Strong understanding of the cryptocurrency market, blockchain technology, and user behavior.
Proficiency in data analytics tools such as Google Analytics, Amplitude, or similar platforms.
Experience with digital advertising platforms such as Google Ads, Facebook Ads, and social media marketing.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving abilities.
Ability to work in a fast-paced and dynamic environment.
Knowledge of SEO, ASO and ASA.
Experience working in cryptocurrency exchanges would be advantageous.