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- Optimize performance marketing campaigns across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.
- Utilize analytics and performance data to make real-time adjustments, maximizing ROI and minimizing customer acquisition costs.
- Develop and implement multi-channel strategies that align with overall marketing objectives and target audience segmentation.
- Maintain comprehensive performance reports, identifying trends and insights to continuously refine campaigns and inform future strategies.
- Conduct A/B tests on creative elements, targeting, and landing pages to enhance overall performance.
- Coordinate with performance marketing agencies to ensure timely completion of optimization tasks.
- Manage performance marketing budgets, providing data-driven recommendations to optimize spending and improve campaign efficiency.
- Proven experience in performance marketing, with a solid track record of managing and optimizing paid digital campaigns.
- Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms.
- Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
- Ability to collaborate with cross-functional teams and handle multiple projects in a fast-paced environment.
- Excellent communication and reporting skills, with a focus on presenting performance data and actionable insights.
- Optimize performance marketing campaigns across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.
- Utilize analytics and performance data to make real-time adjustments, maximizing ROI and minimizing customer acquisition costs.
- Develop and implement multi-channel strategies that align with overall marketing objectives and target audience segmentation.
- Maintain comprehensive performance reports, identifying trends and insights to continuously refine campaigns and inform future strategies.
- Conduct A/B tests on creative elements, targeting, and landing pages to enhance overall performance.
- Coordinate with performance marketing agencies to ensure timely completion of optimization tasks.
- Manage performance marketing budgets, providing data-driven recommendations to optimize spending and improve campaign efficiency.
- Proven experience in performance marketing, with a solid track record of managing and optimizing paid digital campaigns.
- Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms.
- Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
- Ability to collaborate with cross-functional teams and handle multiple projects in a fast-paced environment.
- Excellent communication and reporting skills, with a focus on presenting performance data and actionable insights.