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- Paid Advertising and Social Media Management: Oversee social media accounts and enhance paid ad campaigns across various social media platforms. This includes budget management, audience targeting, bidding strategies, community management, and content.
- Market Research: Perform in-depth market analysis to identify target demographics, industry trends, and competitor tactics. Use this data to refine and optimize marketing efforts.
- Digital Marketing Trends: Keep abreast of the latest digital marketing trends, especially in social media, to uncover new growth and engagement opportunities.
- Collaboration and Content Creation: Work together with marketing team, content creators, designers, and developers to to develop engaging content tailored to each platform's audience, ensuring alignment with the brand's voice and style.
- Campaign Performance Analysis and Reporting: Monitor and evaluate KPIs to assess campaign effectiveness and provide data-driven recommendations for improvement.
- Lead Management: Oversee lead management and allocation to the sales team. Analyze feedback from the sales team to enhance lead quality from advertising campaigns.
- Provide ad-hoc support for company events and other marketing activities as needed.
- At least a Diploma in Marketing, or related discipline.
- At least 3 years of experience in digital marketing - running content and campaigns (including paid advertising) across social media.
- Experience in setting up, managing and optimizing campaigns using social media Ads Manager platforms.
- Able to interpret campaign data and generate data-driven insights to drive decision making.
- Creative and tech savvy.
- Paid Advertising and Social Media Management: Oversee social media accounts and enhance paid ad campaigns across various social media platforms. This includes budget management, audience targeting, bidding strategies, community management, and content.
- Market Research: Perform in-depth market analysis to identify target demographics, industry trends, and competitor tactics. Use this data to refine and optimize marketing efforts.
- Digital Marketing Trends: Keep abreast of the latest digital marketing trends, especially in social media, to uncover new growth and engagement opportunities.
- Collaboration and Content Creation: Work together with marketing team, content creators, designers, and developers to to develop engaging content tailored to each platform's audience, ensuring alignment with the brand's voice and style.
- Campaign Performance Analysis and Reporting: Monitor and evaluate KPIs to assess campaign effectiveness and provide data-driven recommendations for improvement.
- Lead Management: Oversee lead management and allocation to the sales team. Analyze feedback from the sales team to enhance lead quality from advertising campaigns.
- Provide ad-hoc support for company events and other marketing activities as needed.
- At least a Diploma in Marketing, or related discipline.
- At least 3 years of experience in digital marketing - running content and campaigns (including paid advertising) across social media.
- Experience in setting up, managing and optimizing campaigns using social media Ads Manager platforms.
- Able to interpret campaign data and generate data-driven insights to drive decision making.
- Creative and tech savvy.