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We are seeking a highly experienced and innovative Vice President of User Acquisition to drive the growth and scale of our customer base. The ideal candidate will have a proven track record in leading performance marketing initiatives, excelling in data-driven decision-making, and thriving in high-volatility sectors. This role demands a strategic thinker who can balance execution with analytical rigor while fostering a culture of innovation to achieve exceptional results. TradFi and Crypto background are significant plus.
Key Responsibilities:
Strategic Leadership
- Develop and execute a comprehensive user acquisition strategy across multiple channels, focusing on paid performance marketing.
- Identify and capitalize on new growth opportunities in fast-paced, volatile markets.
- Lead and set the expectations to evolve channel maturity and deliver best in class execution of a large media budget.
- Develop and refine acquisition frameworks to attract, engage, and retain users, addressing the unique needs of crypto-savvy users, TradFi customers, and those transitioning between the two.
Performance Marketing
- Lead, optimize, and scale paid performance channels, including search, social, programmatic, and emerging platforms. T level specialist.
- Innovate and experiment with new approaches to maximize ROAS (Return on Ad Spend) and LTV (Lifetime Value).
- Optimise campaigns to achieve efficient CAC (Customer Acquisition Cost) and maximise LTV (Lifetime Value) while maintaining compliance with regulatory requirements.
- Drive experimentation through A/B and multivariate testing to identify gaps and improve conversions rates/performance gains.
Analytics and Data-Driven Decision Making:
- Leverage data analytics to continuously refine campaign performance, segment audiences, and drive high-impact results.
- Build robust models for attribution, forecasting, and optimization.
- Provide actionable insights to improve efficiency, scalability, and profitability. • Develop and implement multi-touch attribution models to measure the real impact of acquisition efforts across multiple channels. Leverage these insights to allocate budgets more effectively and optimize channel performance
Team Leadership:
- Build and lead a high-performing user acquisition team, fostering innovation and accountability.
- Collaborate closely with cross-functional teams, including product, data science, and creative, to ensure alignment and support for acquisition initiatives.
Budget and ROI Ownership:
- Manage large-scale acquisition budgets with a focus on efficiency and delivering measurable business outcomes.
- Monitor and report key performance indicators (KPIs) and provide strategic recommendations for course correction and growth.
Market Adaptation:
- Stay ahead of industry trends, evolving regulatory requirements, platform changes, and competitor strategies to adapt to volatile and dynamic market conditions.
- Regularly analyse competitors' acquisition strategies in both the Crypto and TradFi sectors. Use insights to refine positioning, messaging, and channel selection for maximum impact
Key Qualifications & Competencies
- Experience: 8-10+ years of experience in paid performance marketing, user acquisition, or growth marketing, with 3+ years in a leadership role.
- Proven experience scaling and delivering exceptional results in one or several other performance channels.
- Adept at navigating strategy and execution in fast paced environments.
- Track record: Demonstrated success in scaling acquisition programs and delivering measurable ROI in high-volatility sectors
- Analytical expertise: Highly numerical with deep experience in analytics, attribution models, and data-driven decision-making. Advanced Excel and proficiency in tools like Google Analytics, Tableau, or similar platforms required.
- Innovation: Strong creative instincts with a history of driving growth through innovative strategies and channel experimentation.
- Leadership: Proven ability to build, lead, and inspire high-performing teams in a fast-paced environment.
- Industry knowledge: Solid understanding of current and emerging digital marketing trends, tools, and platforms.
- Education: Bachelor's degree in Marketing, Business, Data Science, or a related field (MBA preferred but not required).
- Strong understanding of market volatility and adaptability to changing circumstances.
- Practical understanding of cutting-edge marketing technologies, automation, and Al-driven tools.
We are seeking a highly experienced and innovative Vice President of User Acquisition to drive the growth and scale of our customer base. The ideal candidate will have a proven track record in leading performance marketing initiatives, excelling in data-driven decision-making, and thriving in high-volatility sectors. This role demands a strategic thinker who can balance execution with analytical rigor while fostering a culture of innovation to achieve exceptional results. TradFi and Crypto background are significant plus.
Key Responsibilities:
Strategic Leadership
- Develop and execute a comprehensive user acquisition strategy across multiple channels, focusing on paid performance marketing.
- Identify and capitalize on new growth opportunities in fast-paced, volatile markets.
- Lead and set the expectations to evolve channel maturity and deliver best in class execution of a large media budget.
- Develop and refine acquisition frameworks to attract, engage, and retain users, addressing the unique needs of crypto-savvy users, TradFi customers, and those transitioning between the two.
Performance Marketing
- Lead, optimize, and scale paid performance channels, including search, social, programmatic, and emerging platforms. T level specialist.
- Innovate and experiment with new approaches to maximize ROAS (Return on Ad Spend) and LTV (Lifetime Value).
- Optimise campaigns to achieve efficient CAC (Customer Acquisition Cost) and maximise LTV (Lifetime Value) while maintaining compliance with regulatory requirements.
- Drive experimentation through A/B and multivariate testing to identify gaps and improve conversions rates/performance gains.
Analytics and Data-Driven Decision Making:
- Leverage data analytics to continuously refine campaign performance, segment audiences, and drive high-impact results.
- Build robust models for attribution, forecasting, and optimization.
- Provide actionable insights to improve efficiency, scalability, and profitability. • Develop and implement multi-touch attribution models to measure the real impact of acquisition efforts across multiple channels. Leverage these insights to allocate budgets more effectively and optimize channel performance
Team Leadership:
- Build and lead a high-performing user acquisition team, fostering innovation and accountability.
- Collaborate closely with cross-functional teams, including product, data science, and creative, to ensure alignment and support for acquisition initiatives.
Budget and ROI Ownership:
- Manage large-scale acquisition budgets with a focus on efficiency and delivering measurable business outcomes.
- Monitor and report key performance indicators (KPIs) and provide strategic recommendations for course correction and growth.
Market Adaptation:
- Stay ahead of industry trends, evolving regulatory requirements, platform changes, and competitor strategies to adapt to volatile and dynamic market conditions.
- Regularly analyse competitors' acquisition strategies in both the Crypto and TradFi sectors. Use insights to refine positioning, messaging, and channel selection for maximum impact
Key Qualifications & Competencies
- Experience: 8-10+ years of experience in paid performance marketing, user acquisition, or growth marketing, with 3+ years in a leadership role.
- Proven experience scaling and delivering exceptional results in one or several other performance channels.
- Adept at navigating strategy and execution in fast paced environments.
- Track record: Demonstrated success in scaling acquisition programs and delivering measurable ROI in high-volatility sectors
- Analytical expertise: Highly numerical with deep experience in analytics, attribution models, and data-driven decision-making. Advanced Excel and proficiency in tools like Google Analytics, Tableau, or similar platforms required.
- Innovation: Strong creative instincts with a history of driving growth through innovative strategies and channel experimentation.
- Leadership: Proven ability to build, lead, and inspire high-performing teams in a fast-paced environment.
- Industry knowledge: Solid understanding of current and emerging digital marketing trends, tools, and platforms.
- Education: Bachelor's degree in Marketing, Business, Data Science, or a related field (MBA preferred but not required).
- Strong understanding of market volatility and adaptability to changing circumstances.
- Practical understanding of cutting-edge marketing technologies, automation, and Al-driven tools.