Digital Marketing Strategist
Role Description
The role involves managing and optimizing paid campaigns on platforms like Facebook, Instagram, Google, and TikTok, focusing on budget, targeting, and bidding strategies. It includes market research to refine campaigns, staying updated with trends, and creating engaging content. The role also requires monitoring KPIs, collaborating with teams, managing social media accounts, and reporting campaign performance. Additionally, it involves leads management and supporting marketing events as needed.
Qualifications
- Degree / Diploma in Marketing, Communications or related field.
- Minimum 3 to 5 years of experience as Digital Marketer with strong focus on Facebook, Instagram, TikTok and Google.
- Familiar with social media platforms, its advertisement features, and best practices for each channel. Familiar with social media management tools, analytics platforms, and project management software.
- Proficient in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
Benefits
- Conducive Work Environment
- Opportunities for Growth and Progression
- Annual Leave up to 21 days
- Festive Leave up to 3 days
- Work From Home Leave up to 24 days (if applicable, based on the job nature)
- Birthday Leave and Voucher
- Medical and Insurance Benefit
- Dress Code : Smart Casual
Other Information
Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)
Five (5) day work week, Monday to Friday : 9.00am to 6.00pm (With 1 Hour Break)
Role Description
The role involves managing and optimizing paid campaigns on platforms like Facebook, Instagram, Google, and TikTok, focusing on budget, targeting, and bidding strategies. It includes market research to refine campaigns, staying updated with trends, and creating engaging content. The role also requires monitoring KPIs, collaborating with teams, managing social media accounts, and reporting campaign performance. Additionally, it involves leads management and supporting marketing events as needed.
Qualifications
- Degree / Diploma in Marketing, Communications or related field.
- Minimum 3 to 5 years of experience as Digital Marketer with strong focus on Facebook, Instagram, TikTok and Google.
- Familiar with social media platforms, its advertisement features, and best practices for each channel. Familiar with social media management tools, analytics platforms, and project management software.
- Proficient in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
Benefits
- Conducive Work Environment
- Opportunities for Growth and Progression
- Annual Leave up to 21 days
- Festive Leave up to 3 days
- Work From Home Leave up to 24 days (if applicable, based on the job nature)
- Birthday Leave and Voucher
- Medical and Insurance Benefit
- Dress Code : Smart Casual
Other Information
Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)
Five (5) day work week, Monday to Friday : 9.00am to 6.00pm (With 1 Hour Break)