
Base-of-Pyramid (BoP) Demand Generation Intern
- Internship, onsite
- EssilorLuxottica
- Singapore, Singapore
Salary undisclosed
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- AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Support BoP Demand Generation & Marketing in developing and implementing campaigns / projects that will increase the awareness of good vision and enhance the brand perception of 2.5 NVG
- Collaborate with various functions within the global sustainable programming team as well as local country marketing teams on global and local projects
- Work with agencies and media partners as needed
- Monitor and report on appropriate platform / channel analytics and KPIs to track progress
- Keep abreast of latest developments in marketing, vision care and public health - identify, prioritize and leverage trends, technologies, platforms and methodologies to further the 2.5 NVG’s reach and engagement and achieve our marketing objectives
- KEY REQUIREMENTS:
- Currently studying with Marketing, Communication, Advertising, Multimedia, Business
- Analytical ability and passion, business oriented and used to work with Microsoft Excel
- Strong project management skills/ability to work on multiple topics concurrently under tight deadlines
- Reliable, autonomous, precise, good organization & communication skills
- Positive and proactive
- Deep interest to work on rural consumer marketing and brand management
- Creative and experimental ideator with ability to bring ideas to life and execute to fruition
- Strong communication skills Self-starter with problem-solving and resourceful mindset
- Collaborative attitude
- Skilled in MS Office tools (in particular Excel, Powerpoint etc) and familiarity with marketing technologies (Canva, SurveyMonkey)
- Familiar with social media landscape (Facebook, Instagram, TikTok, Twitter)
- Able to commit 6months FULL TIME Internship from Jul-Dec 2025
- AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Support BoP Demand Generation & Marketing in developing and implementing campaigns / projects that will increase the awareness of good vision and enhance the brand perception of 2.5 NVG
- Collaborate with various functions within the global sustainable programming team as well as local country marketing teams on global and local projects
- Work with agencies and media partners as needed
- Monitor and report on appropriate platform / channel analytics and KPIs to track progress
- Keep abreast of latest developments in marketing, vision care and public health - identify, prioritize and leverage trends, technologies, platforms and methodologies to further the 2.5 NVG’s reach and engagement and achieve our marketing objectives
- KEY REQUIREMENTS:
- Currently studying with Marketing, Communication, Advertising, Multimedia, Business
- Analytical ability and passion, business oriented and used to work with Microsoft Excel
- Strong project management skills/ability to work on multiple topics concurrently under tight deadlines
- Reliable, autonomous, precise, good organization & communication skills
- Positive and proactive
- Deep interest to work on rural consumer marketing and brand management
- Creative and experimental ideator with ability to bring ideas to life and execute to fruition
- Strong communication skills Self-starter with problem-solving and resourceful mindset
- Collaborative attitude
- Skilled in MS Office tools (in particular Excel, Powerpoint etc) and familiarity with marketing technologies (Canva, SurveyMonkey)
- Familiar with social media landscape (Facebook, Instagram, TikTok, Twitter)
- Able to commit 6months FULL TIME Internship from Jul-Dec 2025