Product Marketing Manager
Drive Growth with Leading Data Centre Player as a Product Marketing Manager!
About Our Client
Our client is a premier provider of advanced data centre solutions, designed to support the rapidly evolving needs of the digital economy. Specializing in high-performance, scalable, and secure infrastructure, our client caters to a variety of industries, including finance, telecommunications, and cloud services. Their state-of-the-art facilities feature cutting-edge technologies to ensure maximum uptime, energy efficiency, and robust security measures, making them a reliable partner for businesses seeking top-tier data centre services.
Committed to innovation and customer satisfaction, our client offers customized solutions to meet the unique requirements of each business. Their expert team collaborates closely with clients to design and implement strategies that enhance operational efficiency and drive business growth. Leveraging extensive experience and industry knowledge, they deliver unparalleled service and support, solidifying their position as a key player in the data centre industry.
Main Duties & Responsibilities
This role is responsible for creating regional strategies and follow through on execution of marketing activities with the end objectives of driving brand awareness and sales, building a strong partnership ecosystem to create unique value propositions and helping our client to cement its leading market position.
Key responsibilities include:
Product Marketing
•Work closely with commercial team to drive go-to-market strategies and plans. Need to ensure the marketing activities and strategies are integrated and aligned with the overall Company sales and Company objectives.
•Prepare GTM strategy for the launch of any new products to ensure smooth delivery (identification of markets and competitors, identification of customers, product positioning and price, product messaging and marketing tactics, budget and lead time).
•Accountable to lead and shape products/services portfolio growth strategies to accelerate growth for the brand.
•Accountable for relevant market and competitive intelligence to help Product team in the productization or enhancement of new/existing products.
•Conduct enablement sessions to share market/competitive intelligence with other key stakeholders such as Sales, Solution, Product on an ongoing basis.
Commercial
•Ensure and support the achievement of revenue and margin targets by working closely with Sales to track quarterly marketing plans versus commercial objectives.
•Ensure and support speed of going to market for new products.
•Measure and report performance of all marketing activities against goals (Objectives and KPIs) such as leads generation, leads closure and costs per customer acquisition.
•To lead and own leads generation activities such as but not limited to cold calling and events such as exhibitions.
•Responsible for all online and offline digital asset such as but not limited to sales collaterals, websites, social media platforms. To implement digital marketing activities across a broad range of digital marketing channels.
Corporate and Crisis Communication Management
•Responsible for internal events management including but not limited to yearly company kick off.
•Tasks include developing the yearly theme, designing the master PowerPoint slide template, preparing the event run-down, and consolidating the CEO’s presentation deck.
•Responsible to plan and execute PR initiatives with agency in relevant channels for corporate purposes and brand visibility.
•Collaborate with other marketing teams from HQ to align marketing activities that have impact on company’s brand and product positioning. To support any other activities as required from time to time by HQ.
•Develop marketing and communication strategies, understanding the importance of timing and setting, responding to crises and setbacks to ensure that information released is consistent with the strategy at large.
Candidate Profile
Education Background
•Degree in Marketing or other relevant disciplines
Experience
•At least 5 years of working experience in a role with exposure to formulation of regional marketing strategies and proven track record of successful execution of planned marketing activities to meet key objectives
•Previous roles within the data centre industry would be preferred but not mandatory
Core Competency
•Good commercial and strategic acumen
•Understanding of trends in data centre and related industries
•Able to understand the business pain points of the customer
•Able to prioritize key high value activities according to its relevance to achieving key business objectives
•Able to take complex market/competitive data and simplify it for key internal stakeholders such that it is relevant
Skills & Knowledge (Essential)
•Understanding of data centre landscape in Singapore and regionally
•Has proven track record of developing product and marketing strategies, creating branding awareness and executing events/marketing activities to successful completion
•Has proven ability to be able to learn and understand new products quickly, be able to drive lead generation activities and propose practical ideas to generate brand awareness and revenue growth.
•Has proven track record of managing communications both internally and externally (e.g. crisis communications)
•Good presentation skills
•Be willing to travel and high adaptability to different working styles/cultures
•Flexible and open to a dynamic work environment
EA License No. 23S1885 Registration No. R23119226
Drive Growth with Leading Data Centre Player as a Product Marketing Manager!
About Our Client
Our client is a premier provider of advanced data centre solutions, designed to support the rapidly evolving needs of the digital economy. Specializing in high-performance, scalable, and secure infrastructure, our client caters to a variety of industries, including finance, telecommunications, and cloud services. Their state-of-the-art facilities feature cutting-edge technologies to ensure maximum uptime, energy efficiency, and robust security measures, making them a reliable partner for businesses seeking top-tier data centre services.
Committed to innovation and customer satisfaction, our client offers customized solutions to meet the unique requirements of each business. Their expert team collaborates closely with clients to design and implement strategies that enhance operational efficiency and drive business growth. Leveraging extensive experience and industry knowledge, they deliver unparalleled service and support, solidifying their position as a key player in the data centre industry.
Main Duties & Responsibilities
This role is responsible for creating regional strategies and follow through on execution of marketing activities with the end objectives of driving brand awareness and sales, building a strong partnership ecosystem to create unique value propositions and helping our client to cement its leading market position.
Key responsibilities include:
Product Marketing
•Work closely with commercial team to drive go-to-market strategies and plans. Need to ensure the marketing activities and strategies are integrated and aligned with the overall Company sales and Company objectives.
•Prepare GTM strategy for the launch of any new products to ensure smooth delivery (identification of markets and competitors, identification of customers, product positioning and price, product messaging and marketing tactics, budget and lead time).
•Accountable to lead and shape products/services portfolio growth strategies to accelerate growth for the brand.
•Accountable for relevant market and competitive intelligence to help Product team in the productization or enhancement of new/existing products.
•Conduct enablement sessions to share market/competitive intelligence with other key stakeholders such as Sales, Solution, Product on an ongoing basis.
Commercial
•Ensure and support the achievement of revenue and margin targets by working closely with Sales to track quarterly marketing plans versus commercial objectives.
•Ensure and support speed of going to market for new products.
•Measure and report performance of all marketing activities against goals (Objectives and KPIs) such as leads generation, leads closure and costs per customer acquisition.
•To lead and own leads generation activities such as but not limited to cold calling and events such as exhibitions.
•Responsible for all online and offline digital asset such as but not limited to sales collaterals, websites, social media platforms. To implement digital marketing activities across a broad range of digital marketing channels.
Corporate and Crisis Communication Management
•Responsible for internal events management including but not limited to yearly company kick off.
•Tasks include developing the yearly theme, designing the master PowerPoint slide template, preparing the event run-down, and consolidating the CEO’s presentation deck.
•Responsible to plan and execute PR initiatives with agency in relevant channels for corporate purposes and brand visibility.
•Collaborate with other marketing teams from HQ to align marketing activities that have impact on company’s brand and product positioning. To support any other activities as required from time to time by HQ.
•Develop marketing and communication strategies, understanding the importance of timing and setting, responding to crises and setbacks to ensure that information released is consistent with the strategy at large.
Candidate Profile
Education Background
•Degree in Marketing or other relevant disciplines
Experience
•At least 5 years of working experience in a role with exposure to formulation of regional marketing strategies and proven track record of successful execution of planned marketing activities to meet key objectives
•Previous roles within the data centre industry would be preferred but not mandatory
Core Competency
•Good commercial and strategic acumen
•Understanding of trends in data centre and related industries
•Able to understand the business pain points of the customer
•Able to prioritize key high value activities according to its relevance to achieving key business objectives
•Able to take complex market/competitive data and simplify it for key internal stakeholders such that it is relevant
Skills & Knowledge (Essential)
•Understanding of data centre landscape in Singapore and regionally
•Has proven track record of developing product and marketing strategies, creating branding awareness and executing events/marketing activities to successful completion
•Has proven ability to be able to learn and understand new products quickly, be able to drive lead generation activities and propose practical ideas to generate brand awareness and revenue growth.
•Has proven track record of managing communications both internally and externally (e.g. crisis communications)
•Good presentation skills
•Be willing to travel and high adaptability to different working styles/cultures
•Flexible and open to a dynamic work environment
EA License No. 23S1885 Registration No. R23119226