
Senior Analyst, Marketing Strategy
Salary undisclosed
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- Assist with the development and dissemination of analysis and business reviews which deliver insights to our casino sales efforts
- Track sales team key performance indicators, monitor customer reinvestment strategies to optimize segment profitability, and assess the effectiveness of sales strategies
- Execute special projects and deep-dives into the business to identify business trends and unique insights into patron behaviour which can further enhance the understanding of the business
- Cross-functional strategic planning, which may include involvement in budgeting/forecasting, review of marketing programs, and the creation of sales incentive plans
- Work with stakeholders across the property to identify strategic priorities, develop initiatives, and build long-term strategic plans to drive growth
- Conduct competitive market research, including analyzing the industry and competitive landscapes, compiling regional business intelligence, and utilizing market data to identify and communicate actionable opportunities and trends
- Prepare and present strategic planning materials for management briefings in a clear and concise manner
- Execute special projects as assigned by senior management
- Assist with the development and dissemination of analysis and business reviews which deliver insights to our casino sales efforts
- Track sales team key performance indicators, monitor customer reinvestment strategies to optimize segment profitability, and assess the effectiveness of sales strategies
- Execute special projects and deep-dives into the business to identify business trends and unique insights into patron behaviour which can further enhance the understanding of the business
- Cross-functional strategic planning, which may include involvement in budgeting/forecasting, review of marketing programs, and the creation of sales incentive plans
- Work with stakeholders across the property to identify strategic priorities, develop initiatives, and build long-term strategic plans to drive growth
- Conduct competitive market research, including analyzing the industry and competitive landscapes, compiling regional business intelligence, and utilizing market data to identify and communicate actionable opportunities and trends
- Prepare and present strategic planning materials for management briefings in a clear and concise manner
- Execute special projects as assigned by senior management