Marketing Manager / 5.5 days work week
$ 3,500 - $ 3,500 / month
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The Marketing Manager position is a key leadership role responsible for creating and implementing marketing strategies that drive brand loyalty, sales growth, and expand the customer base.
Key Responsibilities:
Craft data-driven marketing plans aimed at achieving business goals, with a focus on building brand loyalty, increasing sales, and growing the customer base.
Implement initiatives to bring the strategy to life, prioritizing user-centric design.
Assist in nurturing and reinforcing the brand as the foundation of marketing efforts.
Assemble and lead a marketing and creative team to execute strategies, utilizing both in-house and external talent.
Analyze and enhance the effectiveness of marketing efforts by tracking KPIs such as ROI, sales growth, website traffic, social media engagement, and consumer insights.
Collaborate cross-functionally with departments like Sales, Product, and Operations to ensure alignment with business objectives.
Effectively manage projects (with both in-house and external talent) to ensure timely, budget-conscious completion, especially in the following areas:
Product Marketing (go-to-market strategies, packaging, promotions, in-store visual merchandising)
Digital Marketing (Email Marketing, SEM, Content Marketing, Social Media, Influencer Marketing, Digital Ads)
Event Marketing (Retail pop-ups, product launches)
Creative & Production (Creating photos, videos, graphics, copy, and marketing materials)
eCommerce Marketing & Optimization
Product Ideation
Build and maintain relationships with media outlets
Lead and identify collaboration opportunities with complementary brands, organizations, or influencers.
Job Requirement:
Bachelor’s degree in Marketing, Communications, or a related field.
At least 3-5 years of marketing experience in Retail businesses
Strong leadership capabilities to guide the team and set clear direction.
Ability to balance a broad strategic outlook with a solid grasp of marketing tactics.
Key Responsibilities:
Craft data-driven marketing plans aimed at achieving business goals, with a focus on building brand loyalty, increasing sales, and growing the customer base.
Implement initiatives to bring the strategy to life, prioritizing user-centric design.
Assist in nurturing and reinforcing the brand as the foundation of marketing efforts.
Assemble and lead a marketing and creative team to execute strategies, utilizing both in-house and external talent.
Analyze and enhance the effectiveness of marketing efforts by tracking KPIs such as ROI, sales growth, website traffic, social media engagement, and consumer insights.
Collaborate cross-functionally with departments like Sales, Product, and Operations to ensure alignment with business objectives.
Effectively manage projects (with both in-house and external talent) to ensure timely, budget-conscious completion, especially in the following areas:
Product Marketing (go-to-market strategies, packaging, promotions, in-store visual merchandising)
Digital Marketing (Email Marketing, SEM, Content Marketing, Social Media, Influencer Marketing, Digital Ads)
Event Marketing (Retail pop-ups, product launches)
Creative & Production (Creating photos, videos, graphics, copy, and marketing materials)
eCommerce Marketing & Optimization
Product Ideation
Build and maintain relationships with media outlets
Lead and identify collaboration opportunities with complementary brands, organizations, or influencers.
Job Requirement:
Bachelor’s degree in Marketing, Communications, or a related field.
At least 3-5 years of marketing experience in Retail businesses
Strong leadership capabilities to guide the team and set clear direction.
Ability to balance a broad strategic outlook with a solid grasp of marketing tactics.