Marketing Communication Specialist

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Primary Function:

• Responsible for the stewardship, promotion, and communication of the Abbott brand and CRM technologies in the Asia Pacific (APAC) region.
• This role ensures alignment with the corporate brand and communication policies and the APAC strategic business objectives specific to CRM in driving the business growth.
• Key to the success of this role is the oversight, approval and expert guidance of all Abbott external and internal communications generated by the countries in the APAC region.
• A strong understanding and respect for cultural sensitivities, diverse market environments and acceptance of a broad range of customer needs is mandatory for this role.

Major Responsibilities:

Brand Management

• Brand Management: Implement brand guidelines, ensure global brand consistency, and provide guidance on internal and customer-facing materials.
• Approval Processes: Manage Marketing Communications and Advertising & Promotional (A&P) approval processes across APAC.
• Collaboration: Work closely with Marketing and Product Managers on product launches, campaigns, and strategies.
• Customization: Modify global communication materials for regional needs and manage creative material development.
• Compliance: Ensure all materials comply with regulatory requirements and manage print, inventory, and distribution.
• Event Management: Assist in managing events, workshops, and webinars.

Conduct

• Compliance: Adhere to legislative employment policies, safety requirements, and corporate policies.
• Quality Focus: Promote excellence in quality and customer focus.

Requirements:

• Bachelor's Degree in Marketing, PR, Marcom, or Management.
• Minimum 3 years in Marketing, Marketing Communications, digital marketing/advertising, preferably in the medical device or healthcare industry
• Proficiency in MS Office, Creative Suite, project management, and excellent communication and proofreading skills.
• Self-starter, team player, able to multitask and meet deadlines, with strong organizational and follow-up skills.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.