Business & Data Analysis Intern (April intake)

Our Team

Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With a mission
to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will empower future pop
culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist
development and incubation, proprietary IP operation and providing global consumers access to new
D2C experiences.

Mighty Jaxx partners with the greatest creative talents in the world, as well as top global brands such
as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas
and many more to ship millions of phygital collectibles to over 90 countries worldwide.

We are proud to be an equal opportunity employer with a diverse, inclusive work environment and
encourage our employees to bring their authentic, fun-loving, and high-energy selves to the
workplace.

Your Role

We are looking for a Business & Data Analysis Intern to join our Business Intelligence (BI) team and
gain hands-on experience in e-commerce analytics, marketing performance tracking, and customer
insights. This internship is ideal for students or recent graduates who are passionate about data
analysis, business strategy, and e-commerce.

As a Business & Data Analysis Intern, you will work on real-world projects from day one, contributing
to customer analysis, marketing optimisation, and data-driven decision-making. Using Python, SQL,
and Tableau, you will gain experience working with tools like Shopify, Microsoft Dynamics 365
Business Central, Google Analytics, and Facebook Ads while collaborating with marketing, sales, and
product teams.

Responsibilities

You can expect to work on some of / all of these projects in different stages, depending on business
needs at the time of your internship:

Project 1: Customer Cohort Analysis & Retention

• Analyse Customer Behavior – Work with Shopify and Business Central data to categorise

customers into first-time buyers, repeat customers, and high-value segments.

• Track Customer Retention – Calculate 30, 60, and 90-day retention rates and analyse trends.
• Visualise Data – Assist in building a customer retention dashboard in Tableau.
• Insights & Recommendations – Identify strategies such as loyalty programs and discounts to

improve customer retention.

Deliverables:

Project 2: Google Analytics & Facebook Ads Performance Tracking

• Monitor Digital Marketing Performance – Track Google Analytics & Facebook Ads performance

for ongoing campaigns.

• Analyse Click-Through Rates (CTR) – Calculate and compare CTR across newsletters, Google

Ads, and Facebook Ads.

• Dashboard Development – Assist in creating a Google Analytics + Ads unified dashboard to

track return on ad spend (ROAS), CTR, and customer acquisition costs (CAC).

• Campaign Optimisation – Identify underperforming ad campaigns and suggest improvements.

Deliverables:

• GA + Facebook Ads performance dashboard on Tableau.
• Campaign performance tracker & optimisation recommendations.

Project 3: Marketing Campaign Analysis & A/B Testing

• A/B Testing Design – Help define test parameters for ads, landing pages, and UI changes.
• Campaign Tracking – Monitor performance across variations and analyse conversion rate

optimisations.

Deliverables:

• Campaign tracking dashboard on Tableau.
• A/B test results & recommendations for marketing and UX improvements.

Requirements

• Familiarity with, or exposure to SQL and/or Python (Pandas library) is preferred.
• Desire to grow data analysis, stakeholder management, and project management skills.
• An interest in how data can shape marketing strategy in an online business to consumer (B2C)

environment.

Applicants are welcome to attach any of their previous work in Python and/or SQL in the internship
email application.

Please also indicate your availability for the internship in your application email, including: potential
start date, & duration of availability.

To apply, please send an updated copy of your resume to [email protected]. While we value all
submissions, we regret that only shortlisted candidates will be contacted by our People team.

Benefits

Be part of a company where the benefits are designed to elevate your experience - making your
journey with us as dynamic and rewarding as the work you’ll do. You can look forward to:

• Hybrid work (with flexible start timing, ranging from 8.30am - 10.30am)
• Attractive staff discounts on MJ products
• Well-stocked pantry filled with a variety of snacks and beverages