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Manager (Brand & Business Development)

Salary undisclosed

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Job Description

The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:

  • Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
  • Lead in-depth analysis of sales data to identify issues and opportunities.
  • Develop the growth strategy for the categories he/ she is leading.
  • Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
  • Lead the implementation of plans for his/ her category including campaign and trade activities.
  • Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
  • Work with cross-functional teams, channel, and agency partners.

Job Requirements

The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:

  • Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
  • Lead in-depth analysis of sales data to identify issues and opportunities.
  • Develop the growth strategy for the categories he/ she is leading.
  • Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
  • Lead the implementation of plans for his/ her category including campaign and trade activities.
  • Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
  • Work with cross-functional teams, channel, and agency partners.

Skills

not applicable

Job Id

936261

Country

Singapore

NTUC Fairprice Co-operative Ltd

NTUC Fairprice Co-operative Ltd

Singapore
Job Description

The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:

  • Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
  • Lead in-depth analysis of sales data to identify issues and opportunities.
  • Develop the growth strategy for the categories he/ she is leading.
  • Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
  • Lead the implementation of plans for his/ her category including campaign and trade activities.
  • Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
  • Work with cross-functional teams, channel, and agency partners.

Job Requirements

The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:

  • Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
  • Lead in-depth analysis of sales data to identify issues and opportunities.
  • Develop the growth strategy for the categories he/ she is leading.
  • Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
  • Lead the implementation of plans for his/ her category including campaign and trade activities.
  • Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
  • Work with cross-functional teams, channel, and agency partners.

Skills

not applicable

Job Id

936261

Country

Singapore

NTUC Fairprice Co-operative Ltd

NTUC Fairprice Co-operative Ltd

Singapore