Business Development Manager

Job Description

Critical Tasks and Expected Contributions/Results:

• Develop and drive proactive Group Sales strategy execution plan to maximise opportunities
• Direct the development and recommendation of measurable production and profit objectives which can be achieved through both product lines, including budgeting, forecasting activities and analyses market and client analyses, etc.
• Generate and follow up new business leads to meet sales and profitability targets in line with overall strategy
• Ensure effective collaboration with internal business partners, e.g. Operations, Finance, Legal & Compliance, for best deployment of sales strategy and delivery of optimum service to clients
• Keep abreast of all developments in the market for both clients and competitors
• Raise Cigna’s profile and reputation externally and establish Cigna as a recognised authority in the market
• Prepare regular reports for senior management to monitor sales effectiveness and performance against target and initiate corrective actions as appropriate
• Provide direction, coaching and robust development plans for business development talents to drive results through change and grow succession in sales management

Key Challenges/Anticipated Changes in Environment:

• Keep close to market trends and development, including competitors’ strategy, and proactively adjust the Sales strategy and execution as needed to maximize specific opportunities
• Gain buy-in from stakeholders (internal and external) in the Sales strategy, connecting departments and efforts for strong collaboration in delivering the sales proposition
• Add value in sales, strategy and product discussions to drive profitability and increase/deepen market share
• Liaise with internal departments, e.g. underwriting, claims teams, marketing, in line with established procedures to ensure optimimum service to client

Developmental Value of Position:

• Lead in the development of a robust and proactive Sales strategy that edges out competitors and maintain and further widen the gap in Cigna Singapore’s market leader position
• Lead the research and development of new business opportunities and products
• Contribute to the development/enhancement of Cigna products to meet users’ requirements
• Liaise with other Cigna worldwide offices to develop opportunities; to drive cross sell activities

Experience/Knowledge, Education and Other Requirements:

• Bachelor’s Degree level required
• Relevant insurance certification : BCP, PGI and HI
• Minimum 10 years’ healthcare industry experience
• At least 5 years’ experience at a senior and/or sales management level with a focus on both growth and profitability
• Experience in working with multiple stakeholders and distribution channels
• Experience in developing strategic market, sales and/or business plans
• An established network of contacts and relationships with key players/decision makers in the market is preferred

Personal Competencies Required:

• Curious, proactive, self-motivated, results-driven
• Ability to deal with ambiguity and able to adjust and adapt quickly
• Strong in solutioning and think out of the box for creative solutions
• Strong leadership skills with a proven track record of building effective teams and motivating others in achieving ambitious business targets
• Ability to influence and build consensus at senior level and skilfully navigate the organization
• Excellent analytical skills with the ability to research, prepare and deliver high quality presentations

Job Description

Critical Tasks and Expected Contributions/Results:

• Develop and drive proactive Group Sales strategy execution plan to maximise opportunities
• Direct the development and recommendation of measurable production and profit objectives which can be achieved through both product lines, including budgeting, forecasting activities and analyses market and client analyses, etc.
• Generate and follow up new business leads to meet sales and profitability targets in line with overall strategy
• Ensure effective collaboration with internal business partners, e.g. Operations, Finance, Legal & Compliance, for best deployment of sales strategy and delivery of optimum service to clients
• Keep abreast of all developments in the market for both clients and competitors
• Raise Cigna’s profile and reputation externally and establish Cigna as a recognised authority in the market
• Prepare regular reports for senior management to monitor sales effectiveness and performance against target and initiate corrective actions as appropriate
• Provide direction, coaching and robust development plans for business development talents to drive results through change and grow succession in sales management

Key Challenges/Anticipated Changes in Environment:

• Keep close to market trends and development, including competitors’ strategy, and proactively adjust the Sales strategy and execution as needed to maximize specific opportunities
• Gain buy-in from stakeholders (internal and external) in the Sales strategy, connecting departments and efforts for strong collaboration in delivering the sales proposition
• Add value in sales, strategy and product discussions to drive profitability and increase/deepen market share
• Liaise with internal departments, e.g. underwriting, claims teams, marketing, in line with established procedures to ensure optimimum service to client

Developmental Value of Position:

• Lead in the development of a robust and proactive Sales strategy that edges out competitors and maintain and further widen the gap in Cigna Singapore’s market leader position
• Lead the research and development of new business opportunities and products
• Contribute to the development/enhancement of Cigna products to meet users’ requirements
• Liaise with other Cigna worldwide offices to develop opportunities; to drive cross sell activities

Experience/Knowledge, Education and Other Requirements:

• Bachelor’s Degree level required
• Relevant insurance certification : BCP, PGI and HI
• Minimum 10 years’ healthcare industry experience
• At least 5 years’ experience at a senior and/or sales management level with a focus on both growth and profitability
• Experience in working with multiple stakeholders and distribution channels
• Experience in developing strategic market, sales and/or business plans
• An established network of contacts and relationships with key players/decision makers in the market is preferred

Personal Competencies Required:

• Curious, proactive, self-motivated, results-driven
• Ability to deal with ambiguity and able to adjust and adapt quickly
• Strong in solutioning and think out of the box for creative solutions
• Strong leadership skills with a proven track record of building effective teams and motivating others in achieving ambitious business targets
• Ability to influence and build consensus at senior level and skilfully navigate the organization
• Excellent analytical skills with the ability to research, prepare and deliver high quality presentations