Digital Marketing and Web Development Executive

Key Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase online visibility, drive traffic, and generate leads.
• Website Design and Development: Design, develop, and maintain the company’s website to ensure it is visually appealing, user-friendly, and optimized for conversions.
• Content Creation and Management: Oversee the creation of high-quality, engaging content, including blog posts, videos, infographics, and social media updates. Manage and optimize website content for SEO.
• Social Media Management: Develop and execute social media strategies to build brand awareness, engage with the audience, and drive traffic to the website.
• SEO and SEM: Conduct keyword research, implement on-page and off-page SEO strategies, and manage pay-per-click (PPC) campaigns on platforms like Google Ads.
• Email Marketing: Develop and manage targeted email marketing campaigns to nurture leads and retain customers. Segment email lists and personalize email content.
• Analytics and Reporting: Track and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics. Generate regular reports and adjust strategies based on insights.
• Online Advertising: Plan and execute online advertising campaigns, including display ads, social media ads, and retargeting efforts. Manage advertising budgets and optimize ad spend for maximum ROI.
• Partnerships and Collaborations: Identify and develop partnerships with complementary businesses and industry influencers. Coordinate co-marketing initiatives and joint campaigns.
• Customer Engagement: Foster relationships with customers through online engagement and community building. Encourage and manage customer reviews and testimonials.
• Innovation and Technology: Stay updated on the latest digital marketing trends, tools, and best practices. Experiment with new technologies and marketing techniques.
• Support special ad hoc tasks, not limited to Digital Sales
• Ensure proper usage and accurate tracking of marketing budget

Requirements / Qualifications:

• At least 1-year relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing/Search Engine Optimisation (SEO)
• Familiar with Adwords/Analytics and social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube etc)
• Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.
• Proven track record in managing numerous clients at varying levels of media spend.
• Google Adwords/Analytics Certification is a plus.
• Facebook Blueprint Certification is a plus
• Stay up-to-date with PPC/Social Media industry trends and developments.
• In-depth experience with website analytics tools.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• Proficiency in Google Sheet, Doc, Slides and MS office softwares.
• Good people/communication (written and oral) skills.
• Analytical, performance-driven and good problem-solving skills.
• Positive attitude, detailed and customer-oriented.
• Able to multitask and has organizational ability.
• Good visualisation and possess a keen eye for detail.
• Maintaining content and graphics as it relates to the campaign.
• Competency in Adobe Creative Suite such as PhotoShop, Illustrator is a plus.
• Candidates with more experience could be considered for a managerial role

The Talent People 24C2589

Key Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase online visibility, drive traffic, and generate leads.
• Website Design and Development: Design, develop, and maintain the company’s website to ensure it is visually appealing, user-friendly, and optimized for conversions.
• Content Creation and Management: Oversee the creation of high-quality, engaging content, including blog posts, videos, infographics, and social media updates. Manage and optimize website content for SEO.
• Social Media Management: Develop and execute social media strategies to build brand awareness, engage with the audience, and drive traffic to the website.
• SEO and SEM: Conduct keyword research, implement on-page and off-page SEO strategies, and manage pay-per-click (PPC) campaigns on platforms like Google Ads.
• Email Marketing: Develop and manage targeted email marketing campaigns to nurture leads and retain customers. Segment email lists and personalize email content.
• Analytics and Reporting: Track and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics. Generate regular reports and adjust strategies based on insights.
• Online Advertising: Plan and execute online advertising campaigns, including display ads, social media ads, and retargeting efforts. Manage advertising budgets and optimize ad spend for maximum ROI.
• Partnerships and Collaborations: Identify and develop partnerships with complementary businesses and industry influencers. Coordinate co-marketing initiatives and joint campaigns.
• Customer Engagement: Foster relationships with customers through online engagement and community building. Encourage and manage customer reviews and testimonials.
• Innovation and Technology: Stay updated on the latest digital marketing trends, tools, and best practices. Experiment with new technologies and marketing techniques.
• Support special ad hoc tasks, not limited to Digital Sales
• Ensure proper usage and accurate tracking of marketing budget

Requirements / Qualifications:

• At least 1-year relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing/Search Engine Optimisation (SEO)
• Familiar with Adwords/Analytics and social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube etc)
• Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.
• Proven track record in managing numerous clients at varying levels of media spend.
• Google Adwords/Analytics Certification is a plus.
• Facebook Blueprint Certification is a plus
• Stay up-to-date with PPC/Social Media industry trends and developments.
• In-depth experience with website analytics tools.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• Proficiency in Google Sheet, Doc, Slides and MS office softwares.
• Good people/communication (written and oral) skills.
• Analytical, performance-driven and good problem-solving skills.
• Positive attitude, detailed and customer-oriented.
• Able to multitask and has organizational ability.
• Good visualisation and possess a keen eye for detail.
• Maintaining content and graphics as it relates to the campaign.
• Competency in Adobe Creative Suite such as PhotoShop, Illustrator is a plus.
• Candidates with more experience could be considered for a managerial role

The Talent People 24C2589